Drives thought leadership for the CEO and executive team, securing panels, podcasts, interviews, and op-eds on innovation, leadership, and sustainability. Direct all external-facing event strategyfrom concept to executionincluding production, press planning, and VIP handling.
Numbers & Facts
Location
San Francisco, California
Description
Leads PR and external communications for The RealReal across brand, corporate (including earnings), and regional initiatives
Develops and executes communications plans tied to major milestones, seasonal campaigns, and product launches
Positions The RealReal as a leader in luxury resale and a cultural force at the intersection of fashion, sustainability, and technology
Drives thought leadership for the CEO and executive team, securing panels, podcasts, interviews, and op-eds on innovation, leadership, and sustainability
Manages proactive and reactive media strategy, including during quiet periods and sensitive news cycles
Direct all external-facing event strategyfrom concept to executionincluding production, press planning, and VIP handling
Serve as gatekeeper for all press and speaking opportunities across the organization
Manage external consultants and agency partners to ensure cohesive strategy and execution
Guide internal stakeholders with messaging frameworks, briefing docs, and talking points
Lead crisis communications and reputation management in collaboration with Legal and executive leadership