Territory Sales Representative - CT

Territory Sales Representative - CT

The Territory Sales Representative is responsible for delivering sales growth, profitability, customer development, and market penetration within an assigned geographic territory. This position manages existing distributor and end-user relationships while identifying and developing new business opportunities across Wiha's target channels.

General Responsibilities

Territory

Sales & Business Development

• Develop and execute an annual territory sales plan that supports company revenue, profitability, market-share, and customer-development objectives.
• Manage and grow existing accounts at both the field and local corporate levels while prospecting for new distributors,

end users, and channel opportunities.

• Understand customer needs and recommend product, merchandising, promotional, and service solutions that add value and expand the business.
• Identify opportunities to promote key

products, new product introductions, and strategic sales initiatives throughout the territory.

• Achieve or exceed assigned sales and

profitability targets while managing travel, promotional, and territory-development expenses within budget.

Customer

& Market Execution

• Plan and conduct distributor visits,

end-user calls, product demonstrations, counter days, trade shows, sales

meetings, and field training events.

• Build and maintain strong relationships with distributor branches, purchasing teams, sales representatives, contractors, technicians, and other professional end users.
• Support product line reviews, competitive shop analyses, market surveys, and SWOT assessments to identify growth opportunities and competitive threats.
• Monitor local market conditions, competitor activity, customer trends, pricing, and channel developments and communicate relevant insights internally.

Representative

& Internal Collaboration

• Work effectively with manufacturer

representative agencies and indirect sales resources assigned to the territory, establishing priorities, expectations, and follow-up actions.

• Coordinate with Marketing, Product

Management, Customer Service, Operations, eCommerce, and other internal teams to support customer growth and resolve issues.

• Maintain accurate customer, opportunity, activity, and forecast information in the company's CRM and other sales-management systems.

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