Position Overview
This role is responsible for driving new business, managing strategic accounts, conducting product demonstrations, and supporting clinicians throughout the buying and post-installation process. The position requires travel, strong consultative selling skills, and the ability to influence decision-makers in a highly competitive market.
Key Responsibilities
Sales & Business Development
- Achieve and exceed monthly, quarterly, and annual sales targets.
- Develop and execute territory sales strategies to expand market share.
- Identify, qualify, and close new opportunities with general dentists, orthodontists, oral surgeons, endodontists, and DSOs.
- Maintain an active pipeline using CRM tools and deliver accurate forecasts.
- Execute product demonstrations, onsite evaluations, and clinical/technical presentations.
Customer Engagement & Relationship Management
- Build and sustain long-term relationships with dental professionals, office managers, and clinical teams.
- Engage regularly with KOLs, industry consultants, and distributors to strengthen brand presence.
- Provide pre-sale and post-sale support, ensuring high customer satisfaction.
- Attend and support regional and national dental trade shows, conferences, and training events.
Product Expertise & Training
- Maintain expert knowledge of Dental Imaging Products, hardware, software, imaging workflows, and clinical applications.
- Educate customers on best practices for Dental Imaging Products, utilization, and integration into their diagnostic and treatment workflows.
- Collaborate with product specialists, clinical trainers, and technical teams during installation and onboarding.
Market Intelligence
- Monitor competitor activities, market trends, and emerging technologies.
- Provide actionable feedback to marketing, product management, and leadership teams.
- Contribute to the development of sales tools, promotional materials, and market positioning strategies.
Required Qualifications
- Minimum 3-5 years experience in dental equipment, imaging systems, capital equipment, or medical devices.
- Proven success on dental digital imaging business, or related high-value dental technologies.
- Strong understanding of dental practice workflows and diagnostic imaging.
- Demonstrated ability to close complex sales cycles with multiple stakeholders.
- Excellent communication, negotiation, and presentation skills.
- Proficiency with CRM platforms and digital sales tools.
- Valid driver's license and willingness to travel regionally/nationally (50-70%).
Key Competencies
- Existing network across DSOs, dental groups, and specialist practices.
- Experience conducting clinical demonstrations or training.
- Prior experience collaborating with distributors or dealer networks.
- Background in radiology, dental imaging software, or 3D imaging preferred.
- Consultative selling approach
- Technical and clinical aptitude
- High sense of ownership and accountability
- Strategic territory management
- Strong problem-solving and decision-making skills
- Customer-centric mindset and excellent follow-through