Temporary Email Marketing Specialist

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business – we invite you to grow your career with us.

Reporting directly to the Sr. Manager, Email and SMS Marketing located in New York City office, the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition, retention, and reactivation strategies to drive the global business forward.

The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.

You will be leading the email program ops and execution inclusive of campaign build, audience segmentation, QA and testing as well as owning the program health across deliverability, IP, and program best practices. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. You will be responsible for sharing weekly campaign performance and audience insights, and implementation of best practices to drive the business forward.

·       Manage the end-to-end delivery of each email deployment, from content

creation in partnership with creative team, to build, test, approvals, and

deployment

·       Report email program performance reporting on a weekly basis as well as

a monthly trends and insights to provide data driven recommendations for

future email program deployments

·       In coordination with Data Sciences team and Manager, assist in managing

consumer database segmentation to be leveraged in targeted email

deployment strategy

·       Execution of customer journeys (welcome, Abandon cart, winback, etc) as

well as trigger email program to support abandon cart, birthdays, etc.

·       Power-user of ESP and full mar comm tech stack, including building emails

in content builder (Salesforce Marketing Cloud)

·       Help guide email segmentation, targeting, and lead nurture strategies in

partnership with Manager Email Marketing, MGI and Director, Digital

Marketing

·       Partner with our ESP and internal Technology teams to improve back-end

automation, as well as to launch and optimize customer journeys and

triggers

·       Ensure compliance with CAN-SPAM regulations and international data

collection policies

·       Monitor email deliverability, IP health, and maintain data hygiene

 

·       2-3 years experience in a similar role – preferably within fashion or

accessories 

·       Experience managing, creating, and deploying campaigns in Salesforce

Marketing Cloud (Exact Target) or similar ESP is required

·       Experience understanding complex consumer databases and

segmentation is required

·       Experience working with complex enterprise level CRM systems is

required

·       Light HTML coding abilities required

·       Comfortable working in partnership with multifunctional teams across

large enterprise environment 

·   Prior experience creating weekly/monthly campaign performance

analysis required

·       Excellent communication skills and working with cross functional teams

·       Positive attitude, strong work ethic and the ability to work in a fast

paced, dynamic work environment with tight deadlines

·       Meticulous attention to detail

·       Ability to build and maintain relationships

·       Strong organization and prioritization skills to manage multiple projects

simultaneously

·       Proactive self-starter with ability to use own initiative

The hourly range for this position is $33.65 to $39.46.

DIRECT APPLICANTS ONLY - NO AGENCIES

Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE®, SCUDERIA FERRARI®, REBECCA MINKOFF® and URI MINKOFF® watches worldwide, and operates Movado company stores in the United States.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

 

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Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.