Technical SEO Specialist
Remote- Based position
About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We are seeking a detail-oriented and proactive Technical SEO Specialist to join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO strategies, with a strong focus on technical SEO and website optimization. You will collaborate closely with other SEO specialists, content writers, developers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, resolve technical SEO issues, and deliver measurable results for clients across a range of industries.
The ideal candidate has a strong foundation in technical SEO, enjoys troubleshooting complex website issues, and can translate technical findings into clear, actionable recommendations. Experience working with large, multi-location websites, automotive websites, or other complex website environments is highly valued.
Primary Responsibilities
SEO Strategy & Content Development
- Research and identify high-opportunity keywords, search trends, content gaps, and technical opportunities aligned with client business goals and market demand, including AI-driven search signals.
- Develop comprehensive SEO strategies that incorporate content, on-page, technical, and emerging search considerations.
- Collaborate with writers, other SEO specialists, and stakeholders to plan and optimize content for traditional and emerging search environments.
Technical SEO & Website Optimization
- Conduct technical SEO audits and analyze websites for issues impacting crawlability, indexation, site architecture, internal linking, page experience, and organic search performance.
- Implement and optimize technical SEO elements, including redirects, canonicalization, XML sitemaps, robots.txt, status codes, structured data, Core Web Vitals, and other technical factors.
- Translate technical findings into clear, actionable recommendations and developer-ready tickets; collaborate with developers and internal teams to implement and validate fixes.
- Support technical SEO initiatives related to website migrations, redesigns, CMS changes, URL structure changes, and other significant website updates.
- Establish technical SEO best practices and identify opportunities for scalable improvements across client websites.
On-Page SEO, Analytics, & Performance
- Audit and optimize on-page SEO elements including metadata, headings, internal linking, schema, and search intent, while ensuring content is technically optimized and properly integrated into website architecture.
- Use Google Search Console, Google Analytics, Screaming Frog, and other SEO tools to monitor organic performance, identify opportunities, and investigate changes in traffic, rankings, indexing, and crawlability.
- Track key SEO performance indicators and provide data-driven insights and recommendations to improve organic visibility, website performance, and client outcomes.
- Monitor and adapt to changes in search engine requirements and emerging search experiences, including AEO, GEO, and AI-driven search.
- Client & Cross-Functional Collaboration
- Communicate SEO strategies, technical findings, recommendations, progress, and results clearly to both technical and non-technical stakeholders.
- Collaborate with developers, content writers, SEO specialists, and client-facing teams to execute integrated SEO strategies.
- Respond promptly and professionally to client questions and requests related to SEO performance and opportunities.
- Manage multiple client projects and prioritize SEO initiatives based on potential impact, business objectives, and available resources.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
- 3+ years of experience in SEO, with demonstrated hands-on experience in technical and content SEO.
- Strong understanding of technical SEO principles, including crawling, indexation, site architecture, canonicalization, redirects, XML sitemaps, robots.txt, internal linking, structured data, and Core Web Vitals.
- Hands-on experience conducting technical SEO audits and translating findings into actionable recommendations.
- Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).
- Working knowledge of HTML and basic knowledge of CSS and JavaScript as they relate to SEO and website rendering.
- Strong understanding of current SEO best practices, including emerging trends in AEO/GEO/AI search.
- Excellent analytical and problem-solving skills with the ability to diagnose technical issues and prioritize recommendations based on potential SEO impact.
- Ability to communicate technical concepts clearly to developers, clients, and non-technical stakeholders.
- Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.
Preferred Skills
- Experience working in an SEO or digital marketing agency environment.
- Experience with large, multi-location, automotive, capital equipment, or other complex websites.
- Experience with website migrations, domain migrations, redesigns, or CMS transitions.
- Familiarity with WordPress and other content management systems.
- Experience working directly with developers or web development teams.