Role OverviewWe are seeking a Technical Product Manager with deep expertise in Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO) to act as the bridge between business stakeholders and technology teams. This role will drive customer engagement strategy, identify high-value use cases, translate business requirements into technical solutions, and maximize adoption of Adobe Experience Cloud capabilities.
Numbers & Facts
Location
Minneapolis, Minnesota
Description
Role OverviewWe are seeking a Technical Product Manager with deep expertise in Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO) to act as the bridge between business stakeholders and technology teams. This role will drive customer engagement strategy, identify high-value use cases, translate business requirements into technical solutions, and maximize adoption of Adobe Experience Cloud capabilities.Key ResponsibilitiesBusiness & Product Leadership
Partner with Marketing, Digital, Analytics, Product, Compliance, and Technology stakeholders.
Lead discovery workshops to identify customer experience and personalization opportunities.
Build and maintain the AEP/AJO roadmap aligned to business objectives and customer outcomes.
Define use case priorities, success metrics, and value realization plans.
AEP/AJO Strategy & Use Case Development
Design and prioritize omnichannel customer journeys leveraging:
Real-Time CDP
Audience Segmentation
Journey Orchestration
Decisioning & Personalization
Event-Based Triggering
Recommend innovative engagement strategies using Adobe capabilities.
Create business cases and implementation plans for new use cases.
Technology & Delivery Leadership
Collaborate with architects, developers, data engineers, and martech teams.
Translate business requirements into functional and technical specifications.
Govern backlog, sprint priorities, UAT, releases, and adoption plans.
Ensure alignment with data governance, privacy, and regulatory requirements.
Measurement & Optimization
Define KPIs and measurement frameworks.
Drive A/B testing, journey optimization, and continuous improvement.
Provide executive-level reporting on customer engagement and business impact.
Required Qualifications
8+ years in Product Management, Martech, Digital Experience, CRM, or Customer Engagement Platforms.
Hands-on experience with:
Adobe Experience Platform (AEP)
Adobe Journey Optimizer (AJO)
Real-Time CDP
Customer Journey Analytics (CJA)
Strong understanding of customer lifecycle management, personalization, segmentation, and omnichannel marketing.
Experience working with Agile delivery teams and enterprise-scale digital transformation programs.
Financial Services, Wealth Management, or Insurance industry experience preferred.