You'll own the growth engine behind how Firecrawl acquires and activates users across content, SEO/GEO, product marketing, partnerships, social, and emerging agent-first distribution channels. This is not a narrow channel role. You'll run the operating system behind our signup growth: pacing, channel mix, performance diagnosis, prioritization, and team execution. You'll work closely with Eric, who owns growth strategy and the major bets, while you own turning that strategy into a machine that performs every single week.
Salary Range: $180,000 to $240,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)
Equity Range: Up to 0.1%
Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time
Experience: 5+ years in marketing or growth leadership at a technical or developer-facing product
Visa: US Citizenship/Visa required
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 120k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
We're a small, fast-moving, technical team building essential infrastructure superintelligence will use to gather data on the web. We ship fast and deep.
A true operator, not a strategist. You've owned a growth number before not advised on one. You know the difference between a channel that's underperforming and a channel that needs to be killed, and you make that call without waiting for someone else to tell you.
Experienced running marketing for a technical or developer-facing product. You understand how developers discover tools, evaluate them, and decide to actually use them. You've built growth systems for an audience that hates being marketed to.
Strong management instincts. You can run a team with a mix of channel specialists, create cadence, drive accountability, and keep everyone moving in the same direction without needing perfect information to do it.
Fluent in modern distribution. SEO/GEO, content, product launches, AI-native discovery you have real operational depth across multiple channels, not just talking points.
Good messaging taste. You're not a pure brand specialist, but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck.
Comfortable working directly with founders. No marketing committee. No approval layers. You'll have a direct line to Eric and be expected to push back, make calls, and own the outcome.
Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company, early marketing leader at a PLG SaaS startup, founder-marketer who built a growth engine from scratch.
We're a small team doing a lot. Roles here are loosely defined on purpose you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Salary that makes sense $180,000$240,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece Up to 0.1% equity in what you're helping build
Generous PTO 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave 12 weeks fully paid, for moms and dads
Wellness stipend $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites A change of scenery, minus the trust falls
Sabbatical 3 paid months off after 4 years, do something fun and new
Full coverage, no red tape Medical, dental, and vision (100% for employees, 50% for spouse/kids) no weird loopholes, just care that works
Life & Disability insurance Employer-paid short-term disability, long-term disability, and life insurance coverage for life's curveballs
Supplemental options Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth Talk to a doctor from your couch
401(k) plan Retirement might be a ways off, but future-you will thank you
Pre-tax benefits Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance Because fur babies are family too
SF HQ perks Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation A loaner electric bike to get you around the city, on us
Application Review Send us your work: a growth channel or system you've owned, a team you've built, or a number you've hit. A quick note on what you'd want to understand about Firecrawl's current growth before you started.
Intro Chat (~20 min) Quick alignment call. We'll talk about what you've built, how you run channel teams, and what you'd prioritize first.
Deep Dive Chat (~60 min) Walk us through a real example: a time you ran a multi-channel growth operation and had to diagnose and recover from a miss. Then a live scenario how would you think about building a defensible signup mix for Firecrawl from where we are today?
Founder Chat (~30 min) Culture, pace, ownership, and how you like to work. Time for your questions too.
Paid Work Trial (12 weeks) Dig into a real growth problem: audit our current channel mix, identify the biggest lever, and present a 30-day plan. We evaluate on how you diagnose, how you prioritize, and whether your plan would actually move the number.