System Communications Strategist
At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network includes 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers, and thousands of physicians. Supported by more than 30,000 team members, we embrace a forward-thinking philosophy built on trust, dignity, respect, responsibility, and clinical excellence.
Position Summary
The System Communications Strategist is an experienced communications professional responsible for helping share BayCare's story with internal and external audiences. This role requires a collaborative, adaptable professional who can develop strategic communications and effectively communicate complex information across a variety of channels.
Responsibilities
- Develop and implement multimedia communication strategies for internal and external channels supporting system-wide projects, service lines, divisions, and campaigns.
- Create and manage communications including press releases, team member portal content, newsletters, emails, social media content, reports, meetings, and events.
- Build strong relationships with internal customers, BayCare leaders, and subject matter experts to gather information and develop written and visual content for team members, the public, and media.
- Support media relations by preparing key messages, materials, and scripts, as well as providing coaching, counseling, and media interaction.
- Fact-check content and coordinate appropriate reviews and approvals to ensure communications are accurate, complete, and relevant.
- Facilitate issues management activities.
- Develop and monitor metrics to evaluate communication effectiveness and recommend improvements as appropriate.
Minimum Qualifications
Education
- Bachelor's degree in Marketing, Mass Communications, Journalism, or a related field required.
- Master's degree in a related field preferred.
Experience
- 7 years of communications experience with a healthcare provider, corporate department, or agency required.
- 3 years of experience working with healthcare experts and/or complex subject matter, in addition to the required experience, preferred.
Required Skills
- Copy editing
- Writing
- Media relations
Preferred Certification
- Accredited in Public Relations (APR)
Benefits
BayCare offers a competitive total rewards package, including:
- Comprehensive benefits
- Paid time off
- Tuition reimbursement
- 401(k) match and additional yearly contribution
- Annual performance appraisals with merit increases
- Yearly team award bonus
- Community discounts
- The opportunity to be part of an amazing team and a great place to work
BayCare Values
Demonstrate a consistent commitment to BayCare Health System's core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.
Position Details
- Location: BayCare System Office West
- Status: Full Time
- Exempt: Yes
- Shift: 8:00 AM - 5:00 PM
- Weekend Work: None
- On Call: No
- Remote Work: Hybrid
Equal Opportunity Employer Veterans/Disabled