Blue Cross and Blue Shield Association logo

Summer Intern: Direct Marketing Analyst

Blue Cross and Blue Shield Association

  • Philadelphia, PA
  • 5 days ago

    Highlights

    The Direct Marketing team leads our consumer-focused growth and engagement efforts, with ongoing responsibility for Affordable Care Act acquisition and renewals, as well as member communications spanning onboarding, product engagement, and clinical messaging. Operate in a shared service model supporting various company brands and content areas, including consumer market acquisition/retention, member communications, and broker/client communications.

    Numbers & Facts

    LocationPhiladelphia, PA
    IndustryInsurance
    Company Size2,000 to 2,499 employees
    Websitehttps://www.bcbs.com/about-us/careers

    Description

    About the Hiring Department

    The Direct Marketing team leads our consumer-focused growth and engagement efforts, with ongoing responsibility for Affordable Care Act acquisition and renewals, as well as member communications spanning onboarding, product engagement, and clinical messaging. The team also manages broker, consultant, and client communications.

    Intern Job Description

    The Direct Marketing Intern will:

    Support the development and implementation of marketing assets across multiple marketing channels in a timely, efficient manner.

    • Operate in a shared service model supporting various company brands and content areas, including consumer market acquisition/retention, member communications, and broker/client communications.
    • Assist in requirements gathering and validation, asset creation and proofing, and data quality assurance checks before campaign execution.

    Qualifications:

    • Proficient with Microsoft word and Excel.
    • A desire to learn and contribute in a dynamic work environment.
    • Strong attention to detail and analytical skills.
    • Good organizational and time management skills.
    • Good communication skills, both written and verbal.
    • Ability to interact effectively with other associates, both within the department and throughout the Company.

    Accepted Majors:

    • Marketing
    • Advertising

    Classification:

    • Current Junior or Senior undergraduate students
    • Recent graduate (must be within one year or less of the program start date)

    Minimum GPA:

    • 3.2 or higher

    About Company

    At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.

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