Sugarloaf Events Marketing Coordinator

Overview

The Events Marketing Coordinator is a key member of the Sugarloaf Events team, responsible for the end-to-end coordination of resort events and on-mountain activations - from promotional planning and collateral development through on-site execution and post-event reporting. This role works in close partnership with the Marketing team to ensure all events are supported by compelling, brand-aligned communications across digital, print, and social channels.

The ideal candidate is highly organized, creative, and energized by the pace of a working ski resort. They thrive in a fast-moving environment, can manage multiple projects simultaneously, and bring a guest-first mindset to everything they do.

Responsibilities

Core Responsibilities:

Event Planning & Coordination

• Support the Events Manager in planning, logistics, and execution of all resort events, including signature events, community programming, partner activations, competitions, and seasonal celebrations
• Develop and maintain detailed event timelines, run-of-show documents, and logistics checklists
• Coordinate with internal departments - including F&B, Mountain Operations, Guest Services, Lodging, and Retail - to ensure event needs are identified and met
• Manage vendor relationships and on-site logistics including equipment, staging, signage, and staffing needs
• Recruit, schedule, train, and manage event volunteers; maintain volunteer database
• Serve as the on-site lead during events, managing day-of execution and troubleshooting in real time

Promotional & Marketing Coordination

• Work closely with the Marketing team to develop and execute event promotional plans across email, social media, paid channels, and on-mountain signage
• Brief and coordinate with the Graphic Designer on event collateral including flyers, digital assets, signage, and event programs; proofread and ensure brand consistency
• Collaborate with the Photographer/Videographer to plan and brief event content capture; support content calendar integration
• Coordinate with the CRM Manager on event-related email campaigns, segmentation, and post-event communications
• Draft copy for event promotional materials, social posts, website listings, and partner communications
• Maintain and update resort event listings across digital platforms and third-party event calendars

Guest & Partner Relations

• Serve as the primary point of contact for guest inquiries related to events and programming
• Support sponsor and partner activations, ensuring contractual deliverables are met on-site and in promotional materials
• Represent Sugarloaf Mountain Resort as a positive brand ambassador with community partners, sponsors, and guests

Ticketing, Registration & Reporting

• Collaborate with Events Manager, learning and assisting with ticketing, registration, and reporting platforms.
• Work with Events Manager to track event attendance, registration data, and key performance metrics.
• Work with Events Manager to conduct post-event analysis and prepare recap reports with attendance figures, guest feedback, and recommendations for future events

Qualifications

Required for this Role:

• Bachelor's or Associate's degree in Event Management, Marketing, Hospitality, Communications, or a related field - or equivalent work experience
• 1-3 years of experience in event coordination, event marketing, or a closely related role
• Strong organizational skills with the ability to manage multiple concurrent projects under deadline
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office/365; comfort with digital tools and event management software
• Ability to work flexible hours including evenings and weekends during peak event periods
• Ability to work outdoors and on-mountain in winter conditions

Preferred

• Experience working in a resort, hospitality, outdoor recreation, or tourism environment
• Familiarity with event platforms such as EventBrite, RunSignUp as well as our CRM systems SalesForce and Springer Miller.
• Experience with Canva, Adobe Creative Suite, or similar tools for basic collateral creation or review
• Passion for the mountain lifestyle and genuine enthusiasm for the Sugarloaf community

Working Conditions

Sugarloaf is a four-season resort that flexes to business levels. The coordinator role should anticipate reduced hours and potential layoffs during the shoulder seasons, including late May-July and late October-November. Layoff and/or reduction of hours will be notified in advance and depend on business levels and the needs of the team.

Sugarloaf Team Member Benefits include:

• Free lift pass for skiing and/or riding (at all Boyne Resorts)
• Eligible for medical/dental/vision insurances and 401K benefits
• Discounts at resort F&B and retail locations, discounted ski/snowboard lessons and rentals
• Access to Nordic trails at our Outdoor Center location
• Access to mid week golf rounds at our nationally ranked course
• Full time year round team members are also be eligible to earn paid time off