We are seeking a highly motivated and results-driven Subaru Care Connect Liaison to lead and execute our customer upgrade and vehicle acquisition strategy. This role is responsible for managing and growing the dealership’s Trade-Up Advantage program, driving customer retention, increasing vehicle sales, and sourcing high-quality pre-owned inventory through proactive customer outreach.
The ideal candidate is a strong communicator, highly organized, and experienced in automotive sales, customer engagement, and CRM-driven follow-up strategies.
Jim Keras Subaru has served the Memphis, Tennessee community and its surrounding areas for over 50 years. We're a family-owned organization and pride ourselves in upholding the Subaru Love Promise in all we do.
Why should you join?
- Competitive Payplan
- 5 day work week (closed on Sundays, 1 weekday off)
- Great benefits package
- Friendly, employee-centric work atmosphere
All Jim Keras Automotive Full-Time Employees Receive:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Paid Vacation Days
- Annual Christmas Party
- Annual Christmas Bonus (based on tenure)
- Employee Vehicle Purchase Program
- Employee Discounts on Parts and Service
- Employer Paid Lunches Every Saturday
Key Responsibilities
- Lead and manage the dealership’s Subaru Trade-Up Advantage program
- Identify and engage current Subaru owners to present trade-up opportunities
- Proactively contact customers via phone, text, and email to generate appointments
- Analyze customer equity positions and ownership cycles to create upgrade opportunities
- Coordinate with sales managers to structure competitive trade-in offers
- Work closely with the service department to identify service lane opportunities
- Maintain accurate and detailed CRM records of all customer interactions
- Set, track, and achieve monthly performance goals and KPIs
- Assist in training and mentoring team members on trade-up strategies
- Drive both new vehicle sales and used inventory acquisition
Required Skills & Qualifications
- Previous automotive sales experience preferred (Subaru experience a plus)
- Strong communication and interpersonal skills
- Proven ability to build rapport and close deals
- Self-motivated with a high level of accountability
- Experience with CRM systems and follow-up processes
- Ability to manage multiple customer interactions and priorities
- Strong organizational and time management skills
- Comfortable working in a fast-paced, performance-driven environment
Preferred Qualifications
- Experience in equity mining, BDC, or vehicle acquisition roles
- Leadership or team management experience
- Familiarity with dealership sales processes and inventory management
Compensation & Benefits
- Hourly pay: $18.75/hour
- Performance-based bonuses with strong earning potential
- Opportunities for advancement within the dealership
- Paid training and ongoing development
- Health, dental, and vision insurance (if applicable)
- Paid time off and employee discounts
Lastly...
This is a unique opportunity to take ownership of a high-impact program within the dealership. As the Subaru Trade-Up Advantage Sales Director, you will play a key role in driving customer loyalty, increasing sales volume, and building long-term client relationships.