Student Worker - Student Marketing and Communications Intern

Job Title: Student Worker - Marketing and Communications Intern

Job Classification: Marketing and Communications, Student

Department: Hankamer School of Business - Communications and Marketing

Hiring Manager: Justin Walker

Contact: Justin_R_Walker@baylor.edu

Work Schedule: 15-20 hours per week

Desired Length of Employment: Until Graduation

Pay Rate: $12/hr

Key Components:

• In a student employee capacity, may perform or assist with functions around marketing trends, communications outreach, creative design and production (print and digital)

Job Description:

• Social Media Production: Assist in producing content for the HSB's social media accounts, including creating posts and analyzing engagement metrics to refine strategies.

• Content Creation: Write compelling and creative content for various platforms, including social media, blogs, newsletters and the HSB website, ensuring consistency in voice and branding.

• Photography: Capture high-quality photos at events, around campus and for promotional materials, contributing to a rich visual representation of the HSB's activities and culture.

• Graphic Design: Design eye-catching graphics for digital media, including social media posts and digital signs, using tools like Adobe Creative Suite or Canva.

• Event Support: Provide marketing and communications support for school events, including promotional efforts, live social media updates and post-event coverage.

• Market Research: Conduct research on current marketing trends, competitor activities and industry best practices to support strategic planning and innovation.

• Administrative Support: Assist with maintaining a content calendar, organizing digital assets and performing other administrative duties as needed.

• Provide marketing and communications support to assigned area of responsibility

• Assist with various projects, activities or tasks related to marketing and communications

• Support marketing and communications strategies and perform duties accordingly

• Exhibit a willingness to take initiative and work independently and collaboratively

• Ability to comply with University policies

• Maintain regular and punctual attendance

• May assist with developing and implementing marketing or communication plans

• May write, proofread and edit communications or marketing materials

• May create or design creative content and materials for digital or print consistent with University branding

• May maintain department website(s) or social media/digital platforms

• May perform video editing or video production

• May work with photo, video, and audio equipment

• May perform research and make recommendations around emerging marketing or social media trends

• May assist with projects or initatives supporting departmental goals

• May partner with external vendors for events, print or photography

• May build and maintain relationships with campus partners and external vendors

• May track, analyze, and prepare reports on social media data and performance

• Perform all other duties as assigned to support Baylor's mission

• Ability to comply with University policies

• Maintain regular and punctual attendance

Employer: Baylor University

Work Location: Paul L. Foster Campus for Business and Innovation, Suite 420

Work Address:1621 S 3rd St, Waco, TX 76706