Student Assistant -Richards College Marketing & Events, Graduate Level

About Us

Since 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation. Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 16,000+ students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the Universitys mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state.

The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgias Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more!

Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region.

At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.

The city embraces the Universitys students, faculty, and staff, and welcomes the diversity UWG brings to the community.

Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.

Job Summary

Marketing, Graphic Design & Communications (40%)

• Create and edit visual marketing materials for college events, programs, initiatives, and announcements, including flyers, posters, digital signage, presentations, programs, name tags, signage, and other promotional materials.
• Design and adapt digital and print content while maintaining consistent RCOB branding, university guidelines, and visual standards
• Develop social media graphics, captions, and promotional content to support college events, student engagement, academic programs, and departmental initiatives.
• Assist with the development, formatting, and distribution of newsletters, brochures, email communications, and other marketing materials.
• Write and edit event announcements, promotional copy, recaps, and other communications as needed.
• Prepare materials for print, review proofs, coordinate printing, and ensure final deliverables meet project requirements.
• Organize and assist with photography needs, photo shoots, and visual content collection for college communications.
• Assist with updating website content and digital resources, as assigned.
• Support special marketing projects, including college publications, student and faculty highlights, program promotions, and college-wide initiatives.
• Ensure marketing materials follow university communication standards, accessibility requirements, and established brand guidelines.

Event Planning, Coordination & Execution (40%)

• Support events hosted by the Richards College of Business, including student engagement programs, professional development workshops, donor and sponsor activities, networking opportunities, alumni events, orientations, luncheons, receptions, showcases, career fairs, and other departmental/university programs.
• Coordinate event logistics, including room reservations, catering, vendors, décor, registration, supplies, signage, and event materials.
• Prepare event materials, including name tags, printed programs, presentations, table displays, centerpieces, and promotional signage.
• Communicate with faculty, staff, speakers, vendors, campus partners, and other stakeholders to support event preparation and execution.
• Assist with event setup, breakdown, registration, guest check-in, day-of coordination, and troubleshooting.
• Help develop event timelines, run-of-show documents, checklists, and other planning materials to support successful execution.
• Track event-related invoices, orders, attendance information, and vendor details as needed.
• Assist with post-event follow-up, including collecting photos, preparing recap content, organizing materials, and supporting event evaluations.

Campus Partnerships & Marketing Operations (10%)

• Collaborate with faculty, staff, student organizations, university departments, and external partners to support marketing and event initiatives.
• Assist campus partners with understanding Richards College marketing procedures, branding standards, and promotional material requirements.
• Coordinate with University Communications & Marketing on marketing requests, content approvals, brand compliance, and promotional needs.
• Review marketing requests and follow up with requestors when essential information is missing, including event details, speakers, dates, locations, registration information, and intended audiences.
• Maintain organized project files, marketing materials, event documentation, and shared resources.

Administrative & General Support (10%)

• Monitor assigned projects and deadlines, prioritize competing responsibilities, and communicate project updates to the Director of Marketing & Events.
• Assist with preparing presentations, reports, event documentation, and other materials for college initiatives.
• Support special projects and departmental priorities as assigned.
• Attend relevant meetings and college events to remain informed of upcoming marketing and event needs.
• Perform other related duties as assigned.

Required Qualifications

• Be eligible for employment in the U.S.
• Enroll in at least six credit hours of coursework during the fall and spring semesters, and at least three credit hours of coursework during the summer semester if the assistantship is offered in the summer (June¿July).
• Must maintain a GPA of 2.0 or higher
• Strong written and verbal communication skills.
• Graphic design skills and proficiency with design tools such as Canva and/or Adobe Creative Cloud.
• Familiarity with social media platforms and digital marketing practices.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Professional communication and collaboration skills.
• Ability to work independently while recognizing when guidance or approval is needed.
• Willingness to work occasional events outside standard business hours, as required.
• Must maintain a valid U.S drivers license

Physical Requirements/ Working Conditions

• Assist with events both indoors and outdoors
• Perform physical labor in the setting up and tearing down of event venues
• Move about office freely
• Communicate without restriction
• Lift up to 25 pounds

Preferred Qualifications

• Experience in event planning, marketing, graphic design, public relations, or communications.
• Experience creating promotional materials for digital and print distribution.
• Familiarity with Microsoft Office, Google Workspace, and social media management tools.
• Experience working in a university, nonprofit, or professional business environment.

Required Documents to Attach

• Resume

Knowledge, Skills, & Abilities

• Strong written and verbal communication skills.
• Graphic design skills and proficiency with design tools such as Canva and/or Adobe Creative Cloud.
• Familiarity with social media platforms and digital marketing practices.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Professional communication and collaboration skills.
• Ability to work independently while recognizing when guidance or approval is needed.
• Willingness to work occasional events outside standard business hours, as required

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individuals age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individuals protected status; nor shall any individual be given preferential treatment because of the individuals protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.