Strategic Marketing Manager

Responsibilities: The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include:

• Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
• Develop market segmentation and positioning for areas of focus
• Develop service offerings to capture market opportunities
• Develop and execute go-to-market plans that deliver against specified business results and revenue targets
• Develop marketing programs to generate sales and drive revenue growth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans that include events, public relations, social media, digital marketing and branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insights for decision making
• Generate relevant content for use in thought-leadership and promotional materials that advance the brand
• Serve as subject matter expert (SME) for marketing and areas of responsibility
• Present at external events and internal training and meetings
• Deliver sales enablement training and assets to support sales cycle
• Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
• Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team
• Perform other duties as assigned and applicable

Education & Certifications:

• Bachelors degree in Marketing, Strategy, or related field required -- MBA preferred
• Broad based understanding of marketing is essential.
• Knowledge of the electrical industry and power generation market is a plus.
• Digital marketing experience is a plus
• Experience with services marketing or product management
• Experience with Pardot and PowerBI is a plus

Requirements:

• Proficient with Microsoft Office suite (ie. Excel, PowerPoint, Access, Word, Outlook)
• Strong written, project management, and presentation skills
• Strong communication skills to all levels of the organization from peers to executive management
• Self-starter
• 10+ years experience preferred
• Based in Westerville, OH