Strategic Enrollment Management Media Specialist

Strategic Enrollment Management Media Specialist

Salary

$42,000.00 Annually

Location

DSU Main Campus, 1200 N Dupont Highway, Dover

Job Type

P12-Professional 12 month

Job Number

2026-00494

Division

Strategic Enrollment Management

Department

SESA - Enrollment Management

Opening Date

10/20/2026

• Description
• Benefits
• Questions

General Description of the Position

The Enrollment Media Specialist supports Strategic Enrollment Management (SEM) by producing high-quality, student-centered multimedia content that enhances recruitment, engagement, and yield efforts. This role captures and develops authentic visual storytelling assets that influence prospective student decision-making and strengthen institutional brand perception. The SEM Media Specialist will report to and assist the CRM Manager with enrollment management marketing campaigns.

Within SEM, this role directly supports yield and enrollment conversion strategies by shaping how prospective students experience Delaware State University digitally. Visual storytelling is a critical factor in student decision-making, particularly for Gen Z audiences who rely heavily on video and authentic peer representation when choosing institutions.

This position strengthens enrollment outcomes by increasing emotional connection, improving virtual engagement experiences, and enhancing the effectiveness of recruitment campaigns and CRM communications.

A successful candidate demonstrates enthusiasm for working with high school students, strong communication and problem-solving skills, and the ability to thrive in a fast-paced, student-centered environment.

Essential Functions & Required Knowledge, Skills and Abilities

The following are the functions essential to performing this job.

• Produce video content supporting recruitment and enrollment initiatives (virtual tours, student testimonials, campus life storytelling, event coverage).
• Collaborate with admissions and enrollment teams to align content production with recruitment priorities and yield campaigns.
• Develop short-form and long-form video assets for use across CRM communications, web platforms, and digital recruitment campaigns.
• Maintain a centralized library of enrollment-focused multimedia assets.
• Support live and recorded virtual engagement experiences (webinars, admitted student programs, virtual tours).
• Ensure all content reflects institutional identity, student experience, and enrollment messaging priorities.
• Assist in translating enrollment strategies into compelling visual narratives that support conversion and yield.
• Other Duties - Participate in professional development, maintain compliance with institutional and information technology policies, contribute to strengthen and improve DSUs competitive positioning in the higher education marketplace.
• Additional functions/duties as assigned.

Required Knowledge, Skills, and Abilities:

The individual in this job must possess these skills and abilities or be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

• Strong communication skills.
• Ability to build rapport and communicate effectively with various stakeholders, internal and external.
• Ability to work in fast-paced environments with multiple concurrent enrollment priorities
• Proficiency with video production equipment and editing tools.
• Strong storytelling and visual communication skills with a focus on authenticity.
• Organizational and problem-solving skills, with the ability to manage multiple priorities.
• Willingness to travel domestically and international to capture content, including evenings or weekends as needed.

Qualification Standards

• Education: Bachelor's degree or equivalent experience in Media Production, Communications, Digital Media, or related field preferred.
• Experience: Minimum of two (2) years of experience with video production and editing tools (Adobe Premiere, Final Cut Pro, etc.).
• Additional Requirements: Knowledge of Media release forms, student engagement strategies, and HBCU history and mission. Understanding of how digital media influences student recruitment and decision-making.

Performance Standards & EEO Statement

The criteria for evaluation in this position include, but are not limited to, the following:

• Demonstrates knowledge of DSU Fundamentals and Strategic Enrollment Management goals.
• Provides high-quality, visual and digital media resulting in improved prospective student understanding of campus life, academic opportunities, and community culture, which are key drivers in enrollment decision-making.in measurable retention and success outcomes.
• Supports DSU's broader institutional goals of access, student success, and brand visibility by ensuring that digital content reflects the lived experiences of students and reinforces the university's mission as an accessible, high-quality HBCU.

EEO Statement

Delaware State University is an Equal Opportunity Employer. The University does not discriminate on the basis of gender, race, religion, age, national origin, color, marital status, sexual orientation, citizenship or disability, veteran or military status, gender identity or genetic information. Auxiliary aids and services are available upon request to individuals with disabilities. The University is committed to the policy of equal employment opportunity in recruitment, hiring, career advancement, and all other employment practices.

Equal opportunity employer/program and "auxiliary aids and services are available upon request to individuals with disabilities.

We offer a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.

To learn more details, visit the Delaware State University Benefits Page and the State of Delaware benefits page.

01

Do you have a bachelor's degree in Multimedia Production, Communications, Digital Media, or a related field, or an equivalent combination of education and experience?

• Yes
• No

02

Do you have a bachelor's degree in Multimedia Production, Communications, Digital Media, or a related field, or an equivalent combination of education and experience?

• Yes
• No

03

Do you have at least two (2) years of experience producing and editing multimedia content, including video, photography, and digital media, using tools such as Adobe Premiere Pro or Final Cut Pro?

• Yes
• No

Required Question

Employer Delaware State University

Address 1200 N. Dupont HWY

Dover, Delaware, 19901

Phone (302) 857-6261

Website https://www.desu.edu/about/administration/human-resources