Strategic Communications Coordinator

Posting Details

Posting Details

Requisition Number S3131 Position Number 013246 Position Classification Title Public Communications Specialist Functional Title Strategic Communications Coordinator Position Type Staff University Information

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

Our purpose continues to be discovering and developing champions in life. We strive to foster a culture of integrity and excellence across our 17 programs, offering the highest quality experience for student-athletes.

We are committed to academic and athletic excellence. We expect to win championships. We expect to honor students for their academic achievements. We will continue to work every day to make this community proud and ensure that the Spartans are in fact Greensboro's hometown team. We will embrace a culture that is clear and consistent in its priorities.

Position Summary

Strategic Communications Coordinator is responsible for assisting with day-to-day media relations department activities that include: press releases, general features, photography, statistics, press box/game day operations, publications, podcasting, generating creative content that drives engagement on social media, and webcasting. Strategic Communications Coordinator will assist the Assistant AD for Strategic Communications in developing brand strategy and providing creative concepts and designs for various UNCG Athletics campaigns. Assists External Relations team by producing creative content for social media, recruiting, ticket sales, marketing, in-game promotions, and video boards. They will ensure consistency in brand guidelines and messaging related to content and posting. The Strategic Communications Coordinator will execute video and graphic design content for UNCG Athletics and assigned sports, producing game day and postgame graphics as well as statistical update graphics throughout the season.

The Coordinator has specific team responsibilities as assigned by the Assistant AD for Strategic Communications. The Coordinator is expected to assist in navigating the rapidly changing world of communications and will aggressively position the department to take advantage of opportunities through online resources, social media and other emerging mediums. The Coordinator will be motivated to push UNCG Athletics Strategic Communications to be among the most innovative in intercollegiate athletics. This position will assist with Spartan All Access Webcasts, interact with local, regional and national media, write and edit articles for various publications with a focus on telling the student-athlete story, and maintain appropriate records.

The Coordinator will disseminate information in a timely fashion to media outlets regionally and nationally. The Coordinator must be in close contact with local print and electronic media outlets as well as the campus newspaper. The Coordinator must demonstrate the ability to work cooperatively with and supervise volunteers from the student population and local community. These individuals will serve as statisticians, public address announcers and office workers.

The Coordinator assists with on-site media relation services with an emphasis on all home contests. These services include statistics keeping and reporting of results to media outlets.

Minimum Qualifications

BACHELOR'S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

Additional Required Certifications, Licensures, and Certificates Preferred Qualifications

• A bachelor's degree in English, journalism, communication, or equivalent subject, is preferred.
• A minimum of two years experience working within sports information, media relations, public relations or electronic and print media. Demonstrated expertise in written and oral communication skills, organization and promotional planning are essential.
• Computer skills in word processing and desktop-publishing (Adobe After Effects, Adobe In-Design and Photoshop) are required. Familiarity with media and standards of media relations, must be proficient with in-game operations of Genius NCAA Live Stats and The Automated Scorebook StatCrew.
• Must work with considerable independence and significant creativity and initiative. Must be flexible to travel with assigned teams for competitions as required, including weekend and/or holidays.

Alternate Option

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Special Instructions to Applicants

Applicants are required to upload a list of at least three (3) professional references that includes:

• Name,
• Company Name,
• Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One (1) of those references will need to be a current or previous supervisor.
• Email Address
• Contact Phone Number

Recruitment Range $40,000 Org #-Department Intercollegiate Athletics - 85001 Work Hours of Position Core working hours are 8 A.M - 5 P.M., M-F with flexibility for nights and weekends in accordance with game schedules Number of Months per Year 12 Posting Requirements Job Family Information & Education Career Banded Title Public Communications Specialist Open Date 06/08/2026 Close Date 06/25/2026 FTE 1.000 FLSA Non-Exempt If other, please indicate If time-limited, please specify end date for appointment. Salary Grade Equivalency

Key Responsibilities

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Key Responsibility

Dissemination of Strategic Communications

Essential Tasks

• This position will work with assigned sports to provide in-depth coverage, including but not limited to gameday and postgame graphic creation, feature stories, gameday preview stories while interacting with local, regional and national media. In addition, website maintenance, which includes accurate rosters, statistics and archiving for responsible sport are essential components of this role. The successful candidate will also edit articles for various publications, and maintain appropriate records.
• The Coordinator will disseminate information in a timely fashion to media outlets regionally and nationally. The Coordinator must be in close contact with local print and electronic media outlets as well as the campus newspaper and radio station.

Key Responsibility

Pre-game, In-game and Post-game support

Essential Tasks

• Written releases prior to competition.
• Coordinate in-game statistics coverage.
• Creation of post game wrap ups in written social media and video format.
• Work with assigned programs to complement written content with creative social media content to include graphics, photos, etc.
• Critical thinking of ideas to share on social media.

Key Responsibility

Oversee Hands On Learning Experience

Essential Tasks

• Provide hands on learning experience for all student interns as it pertains to webcasting, statistics, sports journalism and various office duties.
• Supervise non-student volunteers from the local community. These individuals will serve as statisticians and public address announcers. Own their professional development and growth by listening to podcasts, attending virtual workshops, and/or presenting during staff meetings.

Key Responsibility

Commitment to Compliance

Essential Tasks

• Adhere to all State, University and NCAA rules and regulations.

Competency

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Competency Knowledge - Technical Competency Description

• Understands and uses communication, design and visual art concepts and practices pertinent to the area of responsibility.
• Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately.
• Ability to use a variety of moderately complex processes, procedures and techniques.
• Ability to use and incorporate various hardware and software packages, as well as traditional design methods.
• Ability to research and identify new technology and make recommendations for use and purchase.
• Ability to apply knowledge of organizational principles of design elements.
• Ability to promote subject matter in a wide variety of media.
• Ability to train others in use of new methods and technical tools.

Competency Level Journey Competency Knowledge - Professional Competency Description

• Thorough knowledge of the methods and techniques of planning, writing and editing and producing content.
• Ability to edit and analyze informational material or content prepared by others.
• Thorough knowledge of the techniques for disseminating information to the public and target groups.

Competency Level Journey Competency Communication Competency Description

• Ability to independently communicate program information of moderate complexity and impact to targeted audiences; ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization.
• Ability to establish and maintain a variety of working relationships.
• Ability to independently assimilate and compose written materials to use in a variety of communication outlets; ability to edit documents to ensure accuracy in content and form; ability to draft communications for final release.
• Ability to write according to correct English usage and appropriate style guide or accepted industry standards.

Competency Level Journey Competency Consulting/Advising Competency Description

• Ability to assist with communications in needs and issues in routine and non-complex situations.

Competency Level Contributing Competency Project Management Competency Description

• Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications.
• Ability to draft communications as they relate to a specific area or module.
• Ability to contribute ideas, recommendations and solutions to reach project goals.

Competency Level Contributing Competency Organizational Sensitivity Competency Description

• Ability to understand the mission, objectives and goals of a program/unit.
• Ability to understand the internal workings of the program/unit and its place in the organization.

Competency Level Contributing

ADA Checklist

ADA Checklist

"R" for Rare (0-30%), "O" for Occasional (30-60%), "F" for Frequent (60-90%), "C" for Constant (90-100%)

Physical Effort Vision-Skilled Trades - R, Reading - O, Writing - O, Vision-Preparing/Analyzing figures - O, Hearing - O, Talking - O, Standing - O, Sitting - O, Walking - O, Lifting-0-30 lbs. - R, Bending - R, Squatting - R Work Environment Driving - Car/Truck - R, Inside - O, Outside - O

Applicant Documents

Required Documents

• Resume/CV
• List of References

Optional Documents

• Cover Letter

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• • Please indicate how you learned of the vacant position for which you are applying:

• UNCGjobsearch Website

• Greensboro News & Record

• Carolina Peacemaker

• Other Newspaper

• The Chronicle of Higher Education

• Inside Higher Ed

• Other Professional Journal

• NCWorks.gov

• UNC System Job Board

• Other Online Job Board

• Personal Networking

• Other

• • If you selected "Other", please provide the name of the resource here.

(Open Ended Question)

• • Are you eligible to work in the United States without sponsorship?

• Yes

• No

• • Will you now or in the future require visa sponsorship for employment at the University of North Carolina in Greensboro?

• Yes

• No