Sr. Writer Producer, Marketing, Wheel Of Fortune

Sony Pictures

  • Culver City, CA
  • 3 days ago

    Highlights

    Reporting to the SVP, Brand Creative & Digital Strategy, this role drives concept development and production execution for broadcast promotions, trailers, digital and social content, sizzles, and a wide range of franchise storytelling needs. The Senior Writer / Video Producer is a core creative leader responsible for developing, writing, and producing high-impact video assets that support all Wheel of Fortune marketing initiatives.

    Numbers & Facts

    LocationCulver City, CA

    Description

    • Sr. Writer Producer, Marketing, Wheel of Fortune

    • Game Show Group

    The Senior Writer / Video Producer is a core creative leader responsible for developing, writing, and producing high-impact video assets that support all Wheel of Fortune marketing initiatives. Reporting to the SVP, Brand Creative & Digital Strategy, this role drives concept development and production execution for broadcast promotions, trailers, digital and social content, sizzles, and a wide range of franchise storytelling needs. The ideal candidate combines strong writing instincts with hands-on production experience and thrives in a dynamic, fast-moving, team-oriented environment.

    Key Responsibilities

    Creative Writing & Concept Development

    • Write scripts, concepts, and copy for broadcast promos, brand spots, player features, digital and social videos, sizzles, and internal marketing presentations.

    • Develop creative approaches that reflect the heart of the Wheel of Fortune brand -celebration, energy, gameplay, contestants, hosts, and the iconic puzzle-solving experience.

    • Craft clear, engaging narratives that elevate key storylines, themes, and franchise moments across all platforms.

    • Collaborate closely with Integrated Marketing team to refine tone, messaging, and campaign ideas.

    Producing & Project Execution

    • Produce video assets from concept through final delivery-including pre-production planning, shoot support, field/stage coordination, editorial supervision, and finishing.

    • Work closely with editors, motion designers, production management, and vendors to ensure projects remain on schedule, on budget, and on creative brief.

    • Manage asset pulls and selects from episodic, archival, and shoot materials to streamline editorial workflows and maintain accuracy.

    • Oversee versioning to support all broadcast, streaming, digital, social, partner, and affiliate needs.

    Editorial & Story Craft

    • Lead editorial sessions by shaping selects, pacing, tone, and narrative direction with editors and graphics teams.

    • Ensure every piece aligns with the Wheel of Fortune brand's voice and creative standards - fun, celebratory, polished, and audience-friendly.

    • Maintain rigorous attention to detail, especially in representing gameplay accuracy, contestant moments, puzzle integrity, and show continuity.

    Cross-Functional Collaboration

    • Work with Wheel's internal teams to deliver assets that support campaign and franchise needs.

    • Contribute to materials for special episodes, franchise extensions, partnerships, events, and development initiatives.

    Quality, Delivery & Platform Expertise

    • Deliver all assets with a high level of polish and accuracy, meeting the technical requirements for broadcast, streaming, digital, and social platforms.

    • Maintain fluency in evolving platform trends, best practices, and creative formats across linear, streaming, digital, and social channels.

    • Conduct thorough QC on picture, audio, branding, and platform specifications before delivery.

    Qualifications

    • 6 years of experience writing and producing promo or marketing content for broadcast, streaming, digital, or social channels.

    • Strong track record in promotional writing, trailer/spot creative, or entertainment marketing.

    • Hands-on production experience, from planning and shoots to editorial and finishing.

    • Exceptional writing skills with a sharp sense of brand tone, pacing, clarity, and audience appeal.

    • Experience collaborating with cross-functional teams and managing multiple projects simultaneously.

    • Familiarity with the Wheel of Fortune franchise is a plus; enthusiasm for game shows, competition formats, or character-driven storytelling is strongly preferred.

    • Highly organized, resourceful, proactive, and comfortable working in a high-volume creative environment.

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