Sr. Salesforce Marketing Cloud Automation Specialist

We are seeking a highly driven and detail-oriented Salesforce Marketing Cloud Automation Specialist to support a large-scale marketing platform transformation initiative.

This role reports to the Vice President, Portfolio & Project Management and is responsible for executing and scaling marketing automation capabilities across Salesforce Marketing Cloud. This position sits within the PMO/portfolio organization, serving as a critical operational function at the intersection of business transformation, technology, data, and governance.

Marketing Automation & Campaign Execution

• Build and deploy marketing campaigns, including:
  • Email templates and communications
  • Journey Builder lifecycle campaigns (onboarding, renewal, cross-sell, retention)
  • Triggered sends and event-based communications
  • Cloud Pages and campaign landing pages
• Configure and manage audience segmentation, audience creation, data extensions, segmentation activation, subscriber lists and management (opt-ins, opt-outs, preference centers, resubscriptions, consent management), personalization logic, and campaign targeting strategies.
• Execute campaign attribution tracking, including UTM configuration and performance tagging.
• Support campaign execution across key programs such as NAPA Direct and Union Plus

Automation & Platform Operations

• Design, build, and maintain Automation Studio workflows supporting campaign execution and data processing.
• Manage end-to-end automation processes including scheduling, triggering, and orchestration.
• Ensure data accuracy, integrity, and synchronization across Marketing Cloud and upstream systems.
• Maintain campaign and automation documentation to support auditability and operational continuity.
• Track and analyze campaign performance (engagement, conversion, retention, and attribution metrics).

• Monitor deliverability, inbox placement, sender reputation, and subscriber health.

• Support KPI tracking and reporting aligned to business outcomes.
• Identify and execute optimization opportunities across journeys, segmentation, and automation logic.
• Contribute to continuous improvement of campaign performance and operational efficiency.

Testing, QA & Deployment Support

• Execute QA validation across campaigns, journeys, and automation workflows.
• Perform data validation, test sends, and journey path testing prior to deployment.
• Troubleshoot campaign and automation issues and support timely resolution.
• Ensure readiness for production deployment with minimal disruption.

Governance, SDLC, & Deployment Alignment

• Operate within established SDLC and deployment processes, ensuring all changes follow defined governance standards.
• Coordinate with DevOps and IT teams for change promotion, releases, and deployment activities.
• Ensure campaign builds and automation changes align with architecture, integration, and security standards.
• Identify items requiring CAB review and escalate appropriately (in coordination with technical teams when needed).
• Follow defined guardrails to ensure consistency and scalability of the Marketing Cloud platform.

Cross-Functional Coordination & Operating Model Support

• Serve as the primary coordinator between marketing teams and technical teams (e.g., Salesforce Marketing Cloud Dev team).
• Partner with Marketing Teams to translate requirements into executable campaigns and automation workflows.
• Align with program governance, intake prioritization, and portfolio objectives.
• Support multiple programs and products, ensuring consistency across enterprise marketing initiatives.

Required:

Typically requires a University Degree and minimum 5 years of prior relevant experience, or equivalent experience.

Bachelor’s degree in Marketing, Information Technology, Business, or related field.

5+ years of hands-on experience with Salesforce Marketing Cloud.

Strong experience with:

• Journey Builder
• Automation Studio
• Email Studio
• 3+ Years of Data Cloud (Data 360) experience

Experience with Marketing Cloud Intelligence (Datorama)

Experience with Salesforce Personalization

Experience building marketing campaigns, automations, and lifecycle journeys.

Experience supporting campaign execution in a multi-program, enterprise environment.

Basic experience with integrations (APIs, connectors, etc.).

Familiarity with SDLC, deployment processes, and governance frameworks.

Familiarity with business requirements, user stories, and process documentation.

Experience supporting UAT planning, execution, and defect management.

Demonstrated success in delivering enterprise-scale digital transformation programs.

Exceptional written and verbal communication skills, with the ability to effectively interact with both IT and Business users.

Experience with the Microsoft application suite such as Excel, Word, and PowerPoint.

Preferred (not required):

Experience configuring attribution and campaign tracking (UTMs)

Familiarity with insurance, financial services, or highly regulated industries.

Experience working with SI partners.

Familiarity with DevOps practices in Salesforce environments.

Work Traits:

Execution & Operational Excellence

Ability to manage high-volume campaign execution with precision, consistency, and speed.

Strong ownership mindset for delivering end-to-end marketing execution.

Governance & Discipline

Understands the importance of guardrails, SDLC alignment, and deployment controls in a scaled platform environment.

Balances agility with compliance and architectural integrity.

Analytical & Data-Driven

Uses campaign data and performance insights to continuously improve outcomes.

Focused on measurable business impact and optimization.

Collaboration & Coordination

Acts as a key liaison between business, marketing, and technology teams.

Ensures alignment across stakeholders while maintaining execution velocity.

At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.

• Competitive compensation
• Comprehensive benefits programs designed to support your well-being 
• Career development opportunities and ongoing learning 
• A collaborative, people-first culture with accessible leadership 
• The opportunity to do meaningful work with global reach and local impact 

At Gallagher, we are dedicated to building an inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to join our Talent Community to stay connected to additional career opportunities. At times, we will consider transferable skills from previous roles.

Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)