Highlights
Author written narratives and executive readouts that report progress, translate metric movement into clear drivers and recommended actions, and inform recurring leadership reviews (e.g., monthly and quarterly business reviews, operating-plan cycles). This role sits within the Kindle Software Product Management team that owns the customer facing software experiences across all Kindle devices and apps - ranging from how you read, write, navigate, acquire content and more.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
Description
Kindle is among the bestselling products in the history of Amazon, with a rich legacy for driving customer-focused innovation. Kindle helps millions of customers read more, write more, and build healthy lasting habits through purpose-built Kindle devices and apps. Our continued growth requires leaders who operate both strategically and tactically; think big to drive new opportunities; dive deep in data to uncover customer insights; and break down and solve complex problems.
Kindle is looking for a Senior Product Marketing Manager to own engagement marketing strategy for Kindle devices like Paperwhite, Colorsoft, and Scribe. Using customer insights and data-driven decision making, you will help shape how customers discover, adopt, and stay engaged with Kindle reading and writing experiences.
This role is inherently cross-functional; you will work closely with Product Management, Analytics, Go-to-Market, Finance, and our international teams to bring your strategy to life, and ultimately delight Kindle customers. If you"re passionate about the future of reading and writing and working on products that become an essential part of people"s daily lives, this role offers you the chance to make a lasting impact on how people engage with the written word in the digital age.
Key job responsibilities
In This Role, You Will
- Develop and execute the engagement marketing roadmap for Kindle devices and software, including new feature launches and ongoing engagement programs.
- Build and run lifecycle engagement programs: onboarding journeys, retention and lapse-prevention campaigns, habit-building initiatives that drive reading engagement and Kindle Scribe writing engagement.
- Partner with hardware GTM teams on device launches - supporting and aligning engagement marketing to hardware moments.
- Contribute to software GTM for Kindle reading, coordinating feature launches and roadmap moments with KINEX software partners.
- Define audience strategy, messaging, positioning, and campaign copy direction for engagement marketing across owned channels.
- Lead engagement programs end-to-end: set success criteria, partner with analytics on measurement, and scale what works.
- Author written narratives and executive readouts that report progress, translate metric movement into clear drivers and recommended actions, and inform recurring leadership reviews (e.g., monthly and quarterly business reviews, operating-plan cycles).
- Bring marketing rigor to international markets, partnering with regional teams on localization, prioritization, and market-specific go-to-market plans.
- Partner with Gamification, Kindle Rewards and Deals, Legal, Finance, and other partners to launch programs across email, push, in-app, and other owned surfaces.
About the team
This role sits within the Kindle Software Product Management team that owns the customer facing software experiences across all Kindle devices and apps - ranging from how you read, write, navigate, acquire content and more. We believe reading is essential for a healthy society; our mission is to be the world"s favorite place to read, write and get more out of reading.
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles