Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing
Amazon.com Inc
- Seattle, WA
- 3 days ago
Highlights
In addition to collaborating with Tech and Creative stakeholders, this role will also partner cross-functionally with other marketers to onboard new GenAI tools, conduct feedback loops between marketers and Tech and create experimentation requirements by defining key KPIs. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the scaling of our agentic merchandising and personalization tools across global locales and Amazon business units.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
Description
North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, merchandising and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.
We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the scaling of our agentic merchandising and personalization tools across global locales and Amazon business units. In addition to collaborating with Tech and Creative stakeholders, this role will also partner cross-functionally with other marketers to onboard new GenAI tools, conduct feedback loops between marketers and Tech and create experimentation requirements by defining key KPIs. This role blends the creativity of marketing with the exciting technological advancements of AI, positioning the role to be at the forefront of how AI will shape the future of how customers shop on Amazon.
Key job responsibilities
- Partner with Engineering, Product, and Science to co-develop roadmap for scaling our GenAI creative and merchandising tools.
- Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
- Author Business Requirement Documents that allow Tech to appropriately translate business needs into technical requirements.
- Own experimentation roadmap to test new AI-powered recommendation models and logic
- Run experiments and/or secure partnership with relevant marketers to conduct experiments.
- Develop formalized feedback loops to share marketer feedback with Tech and Creative stakeholders to improve AI capabilities
- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3 Year Plan
A day in the life
The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include writing Business Requirement Documents, partnering with stakeholders across Amazon programs and global marketing teams to understand requirements for onboarding and adopting AI tools.
About the team
The North America Stores Marketing team is the broader organization that this role sits within and includes over 100 marketing experts. The org includes experts across marketing channels, programs, events, and developing AI systems in direct partnership with Technical leaders. The team has presence in Seattle, Los Angeles, and New York.
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles