We are seeking a Senior Product Manager for a contract position (6+ months) based in Irving, Texas, to lead the strategy, roadmap, and delivery of customer engagement capabilities across a CRM ecosystem. In this role, you will shape how millions of customers interact with the brand through personalized, data-driven experiences across digital channels. This is a true product management position focused on owning customer-facing products, driving roadmap decisions, partnering with engineering teams, and delivering measurable improvements in customer engagement within a large-scale B2C environment.
Responsibilities
- Own and execute the CRM product strategy and multi-year roadmap aligned to business objectives and customer engagement goals.
- Define, prioritize, and deliver product features that improve customer acquisition, retention, loyalty, and engagement.
- Partner with business, marketing, analytics, engineering, and UX teams to identify opportunities and deliver customer-centric solutions.
- Translate business needs into product requirements, user stories, acceptance criteria, and release plans.
- Lead discovery efforts including customer research, stakeholder interviews, and data analysis to identify product opportunities.
- Analyze customer engagement metrics and campaign performance to drive product decisions and optimization strategies.
- Evaluate current CRM capabilities, identify platform inefficiencies, and develop scalable enterprise solutions.
- Manage end-to-end product delivery from concept through launch and post-launch optimization.
- Present recommendations, roadmaps, business cases, and product performance updates to leadership.
- Drive operational excellence through effective backlog management, documentation, release planning, and cross-functional coordination.
Qualifications
Required
- Bachelor's degree or equivalent experience.
- 4-6+ years of Product Management experience with ownership of product strategy and roadmap delivery.
- 2+ years of CRM, lifecycle marketing, customer engagement, loyalty, or personalization platform experience.
- Experience working within large-scale B2C customer environments.
- Demonstrated success improving customer engagement, lifecycle experiences, personalization, or customer retention outcomes.
- Experience partnering directly with software engineering teams throughout the product development lifecycle.
- Strong understanding of customer segmentation, lifecycle marketing, journey orchestration, personalization, campaign automation, and customer engagement optimization.
- Experience working within Agile environments using tools such as Jira and Confluence.
- Strong analytical and data-driven decision-making capabilities.
Preferred
- Experience with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or similar customer engagement solutions.
- Experience with Customer Data Platforms (CDPs).
- Background in retail, convenience, loyalty, or QSR industries.