Sr. Product Manager - Consumer Deposits Acquisition

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for developing and managing the end-to-end product life cycle for highly complex products. Key responsibilities include conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

The Consumer Deposit Products, Transformation & Rewards team is focused on delivering innovative, client-centric solutions that anticipate and exceed evolving financial needs. We partner across the organization to drive responsible growth while enhancing client loyalty and engagement.

We are seeking a Senior Product Manager to help accelerate deposit acquisition and growth by identifying and activating new opportunities across strategic channels, expansion markets, Financial Centers, M&A disruption, and emerging growth initiatives. In this highly visible role, you will leverage market, competitive, and client insights to shape acquisition strategies, compelling offers and value propositions, and BofA Rewards integration, while leading cross-functional execution across Product, Marketing, Digital, Analytics, Technology, and Channel teams. You will also help advance digital acquisition experiences through ongoing optimization and emerging capabilities, including LLM-enabled solutions. This role offers significant cross-functional exposure and a unique opportunity to shape high-impact growth and transformation initiatives that deepen client relationships and drive meaningful business results.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy

Responsibilities:

• Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
• Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
• Manages risk through implementing and monitoring effective controls in partnership with key support partners
• Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
• Develops and influences product strategy, driving products to provide comprehensive solutions across the bank
• Applies a deep understanding of the business, competitive landscape, and client needs to identify and advance opportunities that accelerate consumer deposit acquisition and growth
• Uses data, analytics, market intelligence, and client insights to identify acquisition trends, opportunities, and performance drivers, translating findings into actionable strategies and recommendations
• Develops and optimizes acquisition strategies, offers, value propositions, and experiences across key channels, including Financial Centers and Digital
• Builds and maintains strong relationships across stakeholders and key partners to effectively navigate the organization and drive successful delivery of initiatives
• Develops clear, compelling executive communications that simplify complex concepts, articulate opportunities, and drive decision-making
• Leads cross-functional execution across Product, Marketing, Digital, Analytics, Technology, and Channel teams to deliver scalable solutions that increase acquisition, deepen client relationships, and support long-term deposit growth

Required Qualifications:

• Demonstrated strategic planning/product management skills
• Strong analytical skills with breadth of view
• Negotiation skills
• 7+ years of relevant experience
• 4-5 years of experience in product management, marketing, digital, or a related field
• Self-motivated, adaptable, and able to thrive in a fast-paced environment with minimal oversight
• Strong organizational skills, with a demonstrated ability to manage and advance multiple initiatives simultaneously
• Excellent written and verbal communication skills, including experience developing executive-level presentations and deliverables
• Strong analytical skills, with proficiency in Excel and the ability to translate data into actionable insights and recommendations
• Solid project management capabilities, including managing timelines, deliverables, and cross-functional dependencies
• Demonstrated success leading cross-functional teams and driving alignment through effective governance and operating routines

Desired Qualifications:

• Demonstrates the ability to navigate ambiguity and adapt effectively to changing priorities and circumstances
• Proactive self-starter who identifies opportunities, brings together the right partners, and drives change or develops actionable recommendations
• Results-oriented with a proven track record of delivering strong outcomes and achieving objectives

Skills:

• Collaboration
• Executive Presence
• Oral Communications
• Presentation Skills
• Problem Solving
• Attention to Detail
• Continuous Improvement
• Influence
• Product Management
• Strategic Thinking
• Business Analytics
• Innovative Thinking
• Market Analysis
• Process Management
• Reporting

Shift:

Hours Per Week: 

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$116,600.00 - $174,300.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.