About Us
Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.
Summary
The Senior Producer, Show Production leads the planning, execution, and management of multiple medium to large projects for one of Sparks’ global accounts. The focus is on keynotes, broadcasts, breakouts, strategy, creative, graphics/builds, expo, activations, and ancillary spaces. The role works with internal teams and external vendors to deliver on time, on budget, and to a high standard. They oversee every phase of event production, from concept and proposal through onsite execution and post-event reconciliation. They also mentor staff, manage resources, negotiate with vendors, drive process improvements, and guide internal teams and clients through each project stage. This position is eligible to work a hybrid schedule based out of one of the following areas:
+ Dallas, TX
+ Philadelphia, PA
+ Detroit, MI
+ Fort Wayne, IN
+ Las Vegas, NV
Essential Duties & Responsibilities
Event Planning & Execution
+ Leads medium to large production projects and/or workstreams from kickoff through reconciliation, covering keynotes, broadcasts, breakouts, strategy, creative, graphics/builds, expo, activations, and ancillary spaces.
+ Serves as project manager, leading a cross-functional team across Sales, Accounts, Strategy, Design & Creative, Operations, Conference & Events, Reg/Housing, Technical Direction, AV, Content, Sponsorship & Expo.
+ Sets goals and objectives, shares best practices, and follows SOPs.
+ Establishes all documentation and drives deliverables, budget, and communications.
+ Develops, manages, and communicates milestones and timelines for all components of the scope.
+ Leads all internal and external project meetings, including project kickoffs, finance kickoff, assessments, weekly team meetings, client budget reviews, and debriefs.
+ Ensures client satisfaction by delivering work that meets client expectations.
+ Leads development of the production schedule, production workbook, client playbook, and decks.
+ Maintains Sparks standards and processes throughout event planning.
+ Participates in creative development when appropriate.
+ Compiles project lifecycle plans, workflows, timelines, playbooks, and decks. Oversees onsite staffing, vendor management, signage and graphics, video production, talent and rider management, scenic design and builds, content and asset management, speaker resource centers, speaker management, onsite rehearsal rooms, and expo management. Develops contingency plans.
+ Leads all internal and external project meetings, including project kickoffs, finance kickoff, assessments, weekly team meetings, client budget reviews, and debriefs.
Budget & Financial Management
+ Oversees multimillion dollar client relationship(s), with responsibility for budget and profit management.
+ Manages vendors and freelancers on assigned projects.
+ Tracks budget costs throughout a project and clearly communicates scope changes that affect budget to clients.
+ Learns and masters proprietary budgeting tools.
Client & Team Management
+ Serves as primary owner of client communication, alongside the Account Lead, for the assigned project or area.
+ Organizes and manages team communications.
+ May manage 2-3 direct reports and oversee their growth and development.
+ Builds a positive client relationship with a focus on business acquisition.
+ Fosters a positive working environment within the production team and the company.
Education & Experience
+ Bachelor’s degree or equivalent experience
+ 8-10+ years of event experience at a major agency, communications firm, or production company
+ Significant experience managing all aspects of live events, including AV for live show production, creative and production management, video production, and content production and management
+ Strong understanding of content development and management, such as event theme/messaging, speaker support, video, interactive, web/social media, mobile apps, live performance, demos, speaker management, and digital activations
+ Proven production competencies: client focus, accountability for results, team effectiveness, developing others, attention to detail, flexibility, and professional confidence
+ Experience producing diverse events, including conferences, trade shows, hospitality programs, internal client events, and consumer activations
+ Proven ability to manage budgets of $500K+ and oversee multiple medium and large-scale programs at once
+ Strong project management skills, including budgeting, scheduling, and client relations
+ Experience directing cross-functional teams and freelance/contract crews onsite
+ Leadership skills to lead a project team and client
+ Strong anticipatory judgment: identifies risks early and makes sound real-time decisions when plans change
+ Ability to connect event decisions to client objectives and measurable attendee/brand outcomes, not just flawless logistics
+ Management and mentorship of junior team members
+ Enthusiasm under constantly changing timelines and deliverables
+ Excellent written (business and report writing), verbal, interpersonal, and presentation skills
+ Mastery of G Suite (Slides, Sheets, Docs), Microsoft Office, Airtable, and all relevant internal and client tools
+ Ability to work in a fast-paced environment, think quickly under pressure, and motivate and engage the team to get the best possible results
+ Diplomacy and tact in challenging situations and with different personality types and working styles
Travel Requirements
Travel 25% to 50%
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
+ Medical, Dental, Vision Insurance
+ Tuition Reimbursement
+ Paid Parental Leave
+ Life, Accident and Disability
+ Retirement with Company Match
+ Paid Time Off
Diversity Commitment
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
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