Sr. Mgr, Indirect Partner Channel

This is an exciting opportunity for a strategic sales and partner leader who thrives in fast-paced environments, enjoys building high-performing partnerships, and has a passion for driving revenue growth through indirect sales channels. Success in this role is defined by your ability to hold partners accountable to performance expectations, deliver measurable revenue outcomes, and provide transparent, data-driven insights that support business decision-making and optimize channel performance.

The Opportunity

We are seeking a results-driven Sr. Manager, Indirect Partner Channel to lead and optimize the performance of our indirect partner ecosystem.

In this highly visible leadership role, you will own partner performance end-to-end, including vendor management, analytics, reporting, sales accountability, and channel optimization. Success in this role is defined by your ability to hold partners accountable to performance expectations, deliver measurable revenue outcomes, and provide transparent, data-driven insights that support business decision-making and optimize channel performance.

This is an exciting opportunity for a strategic sales and partner leader who thrives in fast-paced environments, enjoys building high-performing partnerships, and has a passion for driving revenue growth through indirect sales channels.

What WOW! Offers

Base salary competitive with market (up to $150k base).

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off & company holidays
• Tuition reimbursement for continued development
• Colleague broadband discounts

What You'll Do

Partner & Vendor Management

You will lead the management and optimization of relationships across our indirect sales ecosystem.

Responsibilities include:

• Owning relationships with:
  
  • Affiliates
  • Indirect partners
  • Resellers
  • Marketplace vendors
• Leading partner onboarding, including:
  
  • Contracts
  • Compliance
  • Training
  • Enablement
• Serving as the primary escalation point for partner performance and operational issues
• Establishing and maintaining:
  
  • Partner playbooks
  • Service Level Agreements (SLAs)
  • Performance scorecards
• Conducting regular business reviews to drive partner alignment, accountability, and growth

Performance & Revenue Accountability

You will be responsible for ensuring partner performance aligns with revenue goals and operational expectations.

Responsibilities include:

• Setting and enforcing partner sales quotas and performance expectations
• Holding partners accountable to:
  
  • Sales performance
  • Quality standards
  • Conversion metrics
  • Customer experience KPIs
• Identifying underperformance and executing optimization strategies or offboarding actions when necessary
• Driving revenue growth through:
  
  • Negotiation
  • Incentive programs
  • Program optimization
• Overseeing commissions, spiffs, and payout accuracy in partnership with Finance and Sales Operations

Analytics, Reporting & Forecasting

You will leverage analytics and reporting to guide channel performance and executive decision-making.

Responsibilities include:

• Building and maintaining dashboards to track:
  
  • Sales performance
  • Revenue
  • Quality
  • ROI
• Delivering executive-ready reporting and actionable performance insights
• Ensuring data integrity through reconciliation with internal systems
• Analyzing:
  
  • Funnel performance
  • Attribution
  • Customer outcomes
• Owning channel forecasting and variance analysis

Cross-Functional Collaboration

This role requires close partnership across multiple business functions to drive partner success.

Responsibilities include:

• Partnering with internal teams to ensure compliance with:
  
  • Messaging
  • Creative assets
  • Promotional offers
• Collaborating with:
  
  • Finance
  • Sales Operations
  • IT
  • Legal
  • Compliance to support partner enablement and operational effectiveness
• Aligning with Customer Experience teams to resolve partner-driven issues
• Providing market and partner insights to Product and Pricing teams to help inform strategy

Channel Strategy & Governance

You will help shape the future of the indirect sales channel.

Responsibilities include:

• Developing and executing the indirect channel roadmap and partner strategy
• Evaluating and piloting:
  
  • New partners
  • Platforms
  • Customer acquisition models
• Defining and optimizing channel economics, including:
  
  • CPA
  • Payout structures
  • ROI
• Implementing quality assurance and fraud preve