Sr. Marketing Strategist, Lead Lifecycle Management

Overview

Join Esri’s Marketing Operations team where you will manage the operational strategy that ensures marketing leads are captured and converted into real sales pipeline. Your expertise will bring clarity to complex processes and help go-to-market strategy, marketing technology, and sales operations teams trust the funnel.

This is a highly collaborative, cross‑functional role for someone who enjoys building scalable systems, aligning teams around shared definitions, and using data to improve how work gets done. Your work will impact global marketing programs as you create structure and systems that enable predictable pipeline creation and revenue growth.

Responsibilities

• Lead end-to-end lead lifecycle strategy and execution. Oversee how leads are captured, scored, routed, qualified, and accepted by sales. Ensure a consistent and repeatable experience from first touch, through opportunity creation across marketing programs and regions. Adapt processes to evolving business needs.
• Define and govern lifecycle standards and marketing–sales handoffs. Partner with sales operations teams and sales leadership to establish lifecycle stages, qualification criteria, acceptance standards, and service-level agreements. Maintain clear ownership transitions and shared expectations that enable alignment and accountability across teams.
• Manage lifecycle performance and drive continuous optimization. Track lead movement through the funnel to identify issues affecting speed-to-lead, conversion, and lead quality. Analyze lifecycle performance data to surface trends and improvement opportunities that strengthen pipeline contribution.
• Enable lifecycle visibility, systems alignment, and scalability. Collaborate with marketing analytics and marketing technology teams to ensure lifecycle reporting, dashboards, and system configurations accurately reflect lifecycle standards. Develop and maintain documentation and playbooks that support consistent execution and scalable growth as programs expand.

Requirements

• 8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization
• Demonstrated experience managing marketing lead lifecycle processes end to end
• Experience partnering with sales operations on lead definitions, routing, and pipeline processes
• Familiarity with marketing automation platforms and CRM systems
• Strong analytical skills with experience using lifecycle data to identify operational improvements
• Ability to collaborate cross-functionally and influence alignment across marketing, sales, and operations teams
• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Occasional travel may be required (up to ~25%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s degree in marketing, business, analytics, or a related field
• Experience managing lead lifecycle management for B2B, SaaS enterprises
• Proficiency with Adobe Marketo Engage

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