Acquisition Strategy, Best Practices, Brand Marketing (Branding), Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Communication Skills, Community Relations, Cross-Functional, Customer Relationship Management (CRM), Dentistry, Direct Marketing, Equal Employment Opportunity (EEO), Event Management, Field Marketing, Healthcare, Implants, Lead Generation, Leadership, Market Share, Marketing, Marketing Automation Software, Marketing Communications, Marketing Strategy, Metrics, Online Marketing, Oral Surgery, Organizational Skills, Outbound Marketing, Performance Analysis, Project/Program Management, Surgical Procedures, Time Management, Training/Teaching, Trend Analysis
Position Summary:
The Sr. Marketing Manager, Oral Surgery Growth is responsible for developing and executing growth strategies that drive patient acquisition, referral growth, and market expansion across our Oral Surgery service line. This role serves as the primary marketing partner to oral surgeons, practice leadership, and operations teams, translating enterprise growth objectives into actionable local-market strategies.
The ideal candidate brings direct oral surgery marketing experience and a deep understanding of the referral-driven nature of OMS practices. They are comfortable building B2B referral development programs, activating grassroots marketing initiatives, and partnering with local teams to drive measurable growth.
This individual will work cross-functionally with Operations, Digital Marketing, and Practice Teams to strengthen referral relationships, increase market awareness, and support the continued growth of our OMS platform.
The position will be located in Phoenix however, there's opportunity for a hybrid work model.
Responsibilities:
Referral Development & B2B Marketing
- Develop and execute referral growth strategies that increase engagement and case volume from general dentists and specialty referral partners.
- Create scalable referral marketing workflows, playbooks, and outreach programs that can be implemented across multiple OMS practices.
- Partner with surgeons and local teams to identify referral opportunities and strengthen relationships within their respective markets.
- Track referral trends and performance, identifying opportunities to increase market share and referral penetration.
- Coordinate educational events, study clubs, CE opportunities, and other referral engagement initiatives.
Practice-Level Marketing Execution
- Serve as the primary marketing partner for OMS practices, providing strategic guidance and support for local growth initiatives.
- Build and manage local grassroots marketing programs designed to increase visibility and strengthen community relationships.
- Leverage and coordinate designated marketing champions within each practice to ensure consistent execution of local marketing efforts.
- Develop tools, resources, and training that empower practice teams to participate in growth initiatives.
- Support new practice launches, acquisitions, and expansion efforts, as needed.
Growth Strategy & Performance
- Collaborate with Digital Marketing teams to align local referral strategies with patient acquisition campaigns.
- Evaluate marketing performance, referral trends, lead generation metrics, and growth opportunities across markets.
- Develop action plans for underperforming locations and support high-growth markets with scalable strategies.
- Partner with practice operations and surgeons to identify barriers to growth and implement targeted solutions.
- Manage project timelines, priorities, and communication across multiple stakeholders.
Collaboration & Leadership
- Build strong relationships with surgeons, operations leaders, practice managers, and support teams.
- Serve as a subject matter expert on oral surgery marketing best practices.
- Contribute to the ongoing evolution of the OMS service line growth strategy.
- Foster accountability and execution among local teams while maintaining alignment with enterprise objectives.
Qualifications:
Required
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of healthcare marketing experience.
- 3+ years of direct oral surgery or referral-based healthcare marketing experience.
- Demonstrated success developing and executing referral marketing and B2B growth strategies.
- Experience managing multi-location, multi-brand marketing initiatives.
- Strong project management and organizational skills.
- Ability to influence and drive results across cross-functional teams without direct authority.
- Excellent communication and relationship-building skills.
Preferred
- Experience supporting oral surgery groups, OMS practices, or dental service organizations.
- Experience working with surgeon-led or provider-led organizations.
- Knowledge of implant marketing, full-arch case acquisition, and oral surgery patient acquisition strategies.
- Experience creating scalable growth playbooks, workflows, and field marketing programs.
- Familiarity with CRM platforms, marketing automation tools, and performance reporting.
SALT Dental Partners offers a competitive salary and benefits package, including health insurance, retirement plan, and paid time off in order to attract, develop, and retain our employees.
SALT Dental Partners offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.
Recruiting firms may not submit candidate resumes via e-mail. Recruiters are directed to contact one of our Talent Acquisition representatives regarding current vacancies.