Sr Marketing Manager

The Intersect Group

Goodlettsville, TN

Apply

JOB DETAILS

SKILLS

A/B Testing, Analysis Skills, Calendar Management, Campaigns, Channel Strategies, Cloud Computing, Content Development, Creative Brief, Cross-Functional, Customer Relationship Management (CRM), Customer Retention/Renewal, Customer/Client Research, Delivery Management, Digital Media, Forecasting, Internet Application, Leadership, Marketing, Merchandising, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Photography, Project/Program Management, Promotional Programs, Promotional Strategy, Reporting Dashboards, Retail, Retention Programs, Return on Investment (ROI), Revenue Growth, Revenue Planning, Salesforce.com, Short Messaging Service (SMS), Strategic Planning, Team Player, Time Management, Website Conversion

LOCATION

Goodlettsville, TN

POSTED

21 days ago

Sr Marketing Manager

The Senior Marketing Manager is responsible for developing and executing integrated go?to?market (GTM) strategies that drive customer engagement, revenue growth, and brand impact. This role leads end-to-end campaign planning, with a strong focus on lifecycle marketing, email/SMS performance, and retention.
The Sr. Marketing Manager partners cross?functionally with creative, CRM, photography, and channel teams to ensure campaigns are delivered with precision, optimized for performance, and aligned to business goals.

Key Responsibilities
Campaign Management
   Manage the annual campaign calendar in collaboration Merchandising
   Identify campaign touchpoints across the customer journey and define KPIsincluding impressions, clicks, conversions, and revenue targets
   Partner with cross?functional teams (Creative, Merchandising, Media) to align messaging and sequencing across channels
Email, SMS, & Push
   Serve as the channel lead for Email, SMS, and Push Notifications, driving best?in?class lifecycle strategy and performance
   Develop email briefs, including content strategy, creative direction, and testing opportunities
   Manage and evolve segmentation, personalization, and dynamic content strategies to improve customer engagement and retention
Content & Creative Collaboration
   Work with the Photography Team to develop shot lists that support owned channels (email, app, web, loyalty) and key campaign moments.
   Ensure all visual assets ladder up to channel needs, brand initiatives, and promotional strategies.
Growth & Retention Strategy
   Drive customer growth through targeted lifecycle programs, triggered journeys, and loyalty?based personalization.
   Develop retention strategies rooted in customer insights, visit frequency, and behavioral data.
   Partner with Analytics to track channel performance, identify improvement opportunities, and optimize for higher ROI.
Performance Tracking & Optimization
   Monitor channel and campaign KPIs; provide insights, forecasts, and recommendations to improve performance.
   Lead A/B and multivariate testing across messaging, subject lines, segmentation, and creative.
   Build dashboards or recurring reports that communicate performance to leadership and cross-functional teams.
Cross?Functional Collaboration
   Collaborate closely with Product, Digital, Media, Merchandising, and Loyalty teams to align programs to business priorities.
   Manage timelines, deliverables, and communication for all GTM and lifecycle initiatives.
   Present channel performance, learnings, and strategic recommendations to senior leadership.

Qualifications
   57+ years in marketing, with experience in email/SMS/CRM and lifecycle marketing
   Strong understanding of segmentation, personalization, and customer journey mapping
   Experience with ESP/CRM platforms (e.g., Responsys, Salesforce Marketing Cloud, Braze,etc)
   Excellent project management and cross-functional collaboration
   Strong analytical ability; comfortable with KPIs, dashboards, and performance insights
   Experience with creative briefing, campaign planning, and content development
   Retail, e?commerce, or omnichannel experience preferred

About the Company

The Intersect Group

The Intersect Group is a different and better business partner. We create unparalleled value for our clients by combining industry-leading Consulting capabilities with comprehensive Staffing and recruitment services. Clients trust us to deliver results based on our deep expertise and proven resources within finance, accounting, and information technology. Through our flexible delivery approach, you get the right solution, at the right time to accelerate your success and achieve all of your mission-critical objectives.

COMPANY SIZE

500 to 999 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2006