Our client, a financial services organization, is seeking a Senior Marketing Manager to lead integrated marketing programs that support business goals, engage customers, and maintain a consistent brand presence.
** Must have 10+ years experience in commercial banking to be considered** Must reside in or be willing to relocate to DFW This role combines strategic planning, team leadership, and hands-on execution. Working with senior leaders and business partners, youll translate organizational priorities into campaigns, communications, and sales tools across multiple markets.
Responsibilities
- Develop and execute marketing plans aligned with business objectives and local market needs.
- Manage multiple initiatives from initial planning through launch, overseeing timelines, deliverables, and results.
- Lead, coach, and develop a marketing team while coordinating with colleagues across creative, communications, digital, and events.
- Partner with business leaders and customer-facing teams to identify marketing opportunities and recommend effective approaches.
- Oversee customer and employee communications covering product updates, operational changes, compliance-related topics, and other business developments.
- Guide the development of sales presentations, promotional materials, and content for physical and digital channels.
- Maintain consistent messaging, visual standards, and accuracy across marketing materials.
- Direct paid advertising programs across digital, print, broadcast, and out-of-home channels, including creative development, execution, and performance reporting.
- Manage relationships with agencies, media contacts, and other external marketing partners.
- Collaborate on customer events and local marketing activities that support business relationships and brand visibility.
- Oversee email campaigns and marketing content within customer-facing digital platforms.
- Adjust marketing priorities and plans based on stakeholder input, campaign performance, and evolving business needs.
Qualifications
- Bachelors degree in marketing, communications, advertising, or a related discipline.
- 1015 years of progressive marketing experience; financial services marketing experience strongly preferred.
- 35 years of experience managing and developing direct reports.
- Demonstrated ability to connect marketing strategy with day-to-day execution across multiple channels.
- Strong writing, presentation, and interpersonal skills, with the ability to collaborate effectively with senior leaders and colleagues across functions.
- Sound judgment and professionalism when representing an organization and its brand.
- Excellent organizational skills and attention to detail, with the ability to manage competing deadlines and multiple projects.
- Proficiency with Microsoft Office; familiarity with content management systems and internal collaboration platforms is a plus.
- A collaborative approach and willingness to contribute across a broad range of marketing needs.
- Strong analytical, problem-solving, and decision-making skills.