Sr. Marketing Manager

The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.

Property Description

Discover an extraordinary career opportunity at Grand Bohemian Charleston, Autograph Collection, a luxury boutique hotel located in the heart of Charleston's historic district. Just steps from iconic landmarks, vibrant shopping, and acclaimed dining, this art-infused property blends Southern charm with European elegance and bold bohemian design.

With 50 beautifully designed rooms and suites, a rooftop restaurant and terrace with stunning city views, a one-of-a-kind wine blending experience, and an impressive art gallery on-site, this hotel delivers a unique guest experience rooted in creativity and culture.

Team members here enjoy being part of a vibrant hospitality environment where luxury meets artistic expression, and every day brings the opportunity to create memorable moments for guests in one of the Southeast's most beloved destinations

Overview

Job Purpose/Summary

Located in the heart of Charleston, the vibrant and charming Grand Bohemian Charleston, an Autograph Collection, is hiring a dynamic, driven, and creative Senior Marketing Manager with experience within the hospitality industry and knowledge of the Charleston or Southeast market. Armed with a talent for social media, storytelling, and driving brand engagement, you'll lead Marketing efforts for the 50-room flagship hotel and its signature restaurants and bars.

The Senior Marketing Manager is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.

While the person in this role reports to the General Manager, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.

In this role, the Senior Marketing Manager is responsible for the development and execution of the property-level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.

This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results. Previous Marriott experience is a plus.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain strong relationships with ownership, corporate leadership, and external partners.

Digital & Social Media Marketing

• Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
• Manage and optimize the property's websites, CRM systems, and Analytics to track engagement and conversions.
• Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.

Brand Development & Partnerships

• Define and protect the hotel's brand identity, ensuring consistent and compelling messages across all touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
• Collaborate with culinary and event teams to promote on-property activations, dining experiences,