RxFunction is seeking an experienced and driven Senior Marketing Communications andBrand Manager toleadoureffortsinshaping how wetellourstory.Thisroleisessential toourgrowth aswe scale our business, expand into new specialties, andbuildawareness of Walkasins®, our lower limb sensory prosthesis that improves balance and reduces falls.

You'llplayacentralroleincreating andmanaging aclear,consistent voice forourbrand,while developingandadvancing ourbrandguidelinesandexecutingamulti-channel communications strategy that supports our commercial expansion.

JobResponsibilities

Responsibilitiesinclude,butarenotlimited to,thefollowing:

BrandDevelopment&Stewardship

•  Defineandevolve theRxFunction andWalkasinsbrandstostrengthenawareness and credibility across the industry.
•         Maintainconsistency across allmediaanddevelop/updatebrandguidelines andstyle guides
•          Analyzemarketfeedbackandperformancedatatooptimize messagingandpositioning

StrategicCommunications

• Buildandexecuteintegratedcross-channel communication planthatincludesdigital,PR, events and content marketing
• Partner withProductMarketing tocreatecontent andmessaging thatclearlyconveysour clinical value, resonates withkey decision-makers, and supports lead generation across targeted segments.
•       Collaboratecloselywithsales,clinical,andleadership teamstoalignmessaging with business goals and customer needs.

Content &Channel Management

•       Developandownacontent calendar thatalignswithclinicalmilestones,  marketing campaigns and product launches.
•        Inclose collaboration withProduct Marketing and vendor partners, oversee creation of marketing materials, suchasbrochures,casestudies, presentations,videos,anddigital assets.
•        Leadwebsite contentstrategyincluding SEOandmanageupdatestoensurealignment with campaigns and customer experience best practices.
•       Buildacomprehensive socialmedia strategy fromthegroundup,draftaudience-specific content and provide direction on any graphics needed for posts across all platforms
•        Developandexecute audience-specificemailcampaigns-leveraging A/Btestingand analytics torefine approved messaging and grow engagement.
•        Identify,monitor, track,andreportoutonmarketing communication metricsacrossall channels, partnering with cross-functionalteams as needed to collect data.
•       Develop and share quarterly marketing communications dashboards