Sr. Marketing Analytics Analyst

ACS is a technology and management consulting services firm focused on providing solutions in strategy, processes, technology and management. As a diverse end-to-end IT and management solution provider, ACS offers a range of technical expertise to help customers compete successfully in an ever-changing marketplace.

Performance analyses and optimization efforts across marketing programs. The Marketing Analytics Sr. Analyst also supports the web analytics efforts for websites, as well as tracking, data collection, reporting and performance analyses across offline and online marketing channels and website performance reporting.

KEY RESPONSIBILITIES:

• Manage all operational, ad hoc and ongoing reporting deliverables supporting Marketing Analytics Manager
• Facilitate data collection, processing and upload for reporting requirements
• ad-hoc data requests fulfillment
• Project management experience
• Digital campaign tracking campaign ID creation & management
• Generate unique campaign source/tracking codes
• Create campaign IDs based on campaign requirements/details and source code
• Maintain all campaign IDs for back-end reporting by campaign and channel
• Ad hoc analytics request fulfillment
• Process and pull data ad hoc to support Marketing and Affiliate Marketing teams
• Learn/refine ability to present said data so insights/learnings are actionable
• Ad hoc data classification updates and/or creating new
• Report Generation using online tracking and reporting tool currently under development

REQUIRED TECHNICAL SKILLS

• Adobe Analytics
• Microsoft Excel
• SQL Server