The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red Bull's regional Sports Marketing strategy. Through the strategic management of events, athlete programs, and team partnerships, the Senior Sports Marketing Manager drives brand relevance, consumer engagement, and cultural impact within the region. This role identifies and creates opportunities to build strong local and regional brand affinity while ensuring alignment with Red Bull's national and global Sports Marketing priorities. This person will lead cross-functional collaboration, manage key stakeholder relationships, and deliver innovative, high-impact initiatives that strengthen Red Bull's position at the center of sport and culture.