Sr. Manager, Owned Acquisition & Batch (Hybrid)

Belk

Charlotte, North Carolina
13 days ago

$101,000–$140,000 Per Year

Highlights

Lead strategy, planning and execution of batch Email, SMSand Push, ensuring communications support business priorities while continuouslyoptimizingcontent, cadence, channelmixand customer engagement. Manager will partner deeply with cross functional partners in Creative, Ecommerce, Marketing, Technology, and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience.

Numbers & Facts

Location	Charlotte, North Carolina
Salary	$101,000–$140,000 Per Year

Description

The Sr. Manager, Owned Acquisition & Channel Activation will lead customer acquisition, contactability, list health and batch communication strategy across Email, SMS and Push. This role will be responsible for growing Belk’s addressable customer base across stores and eCommerce while ensuring high-quality, effective execution of high-volume owned communications. This leader will bring strong retail and business acumen, cross-platform expertise and operational leadership. They will anticipate business needs, continuously improve performance, and build an operating model that can flex with the pace and volume of retail. The Sr. Manager will partner deeply with cross functional partners in Creative, Ecommerce, Marketing, Technology, and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience.

Job Functions:

Acquisition,Contactability& List Health

Own acquisition and list growth

strategyacross Email, SMS and Push,establishinggoals andidentifyingopportunities across all customercontactabilitytouchpoints.

Lead preference center strategy and projects, creating a more connected approach to customer preferences,

consentand cross-channelcontactability.

Build strong partnerships with Store Operations and eCommerce to champion acquisition across the enterpris

e, developing programs and experiences that increase identification and opt-in.

Batch Communications & Channel Performance

Lead strategy, planning and execution of batch Email,

SMSand Push, ensuring communications support business priorities while continuouslyoptimizingcontent, cadence, channelmixand customer engagement.

Develop a deep understanding of

Belk’spromotional events and prior-year performance toanticipateupcoming needs, compevents,and proactivelyidentifyopportunities and risks.

Partner closely with Merchandising, Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance.

Operating Model & Executional Excellence

Develop and

establishan operating model that enables the team to flex capacity and priorities as business needsandvolume increase.

Establishrigorous QA, governance and execution standards across Email,SMSand Push to ensure accuracy of audience, offer, content, links,timingand customer experience.

Continuously improve workflows,

processesand ways of working to increase speed and capacity.

Leadership

Bring strong cross-platform

expertiseacross Email,SMSand Push, understanding the role of each channel and opportunities tooptimizehow they work together.

Partner with internal and externalpartnerstoidentifyingcapability needs, platformimprovementsand opportunities tocreateefficiency,acquisitionand channel performance.

Lead and develop a high-performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment.

Build strong partnerships across

Creative,eCommerce, Marketing, Technology,and CustomerAnalytics to drive acquisition and executional excellence.

Proactivelyidentifyupcoming business needs, capacity constraints, performanceopportunitiesand dependencies before theyimpactexecution.

Education & Experience:

7+
years of experience in CRM, lifecycle marketing, owned media, digitalmarketingor related roles with strong experience acrossEmail,SMSand Push.

4+ years of experience of leadership

Demonstrated experience driving subscriber acquisition, list growth, preferencemanagementand channel health across multiple customer touchpoints.

Strong retail and business acumen with experienceoperatingagainst promotional calendars, salesgoalsand high-volume retail rhythms.

Experience leading CRM, marketing automation or customer engagement platforms and partnering with Technology on platform capabilities and roadmaps.

Exceptional operational leadership, projectmanagementandQA discipline, with experience managing significant campaign volume and changing priorities.

Strong cross-functional leadership withdemonstratedability to partner across eCommerce, Merchandising, Creative and Technology.

Knowledge, Skills & Abilities:

Strong leadership and team development skills

Proven experience with customer-centric design and personalization strategy

Experience developing personalization roadmaps and trigger-based journey frameworks

Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems

Technical knowledge with the ability to translate technical concepts into business terms for stakeholders

Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes

Track recordof gaining collaboration and alignment across diverse, cross-functional teams

Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy

Pay Range

$101,000-$140,000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

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