Highlights
Custom pre-sale analysis: Deliver tailored audience analysis for RFPs, RFIs and prospecting, including event performance against an advertiser's target, demo comps and indices, audience-to-content matching, and competitive benchmarking. Proactive materials: Build custom audience and content narratives, contribute to upfront and sponsorship decks, and develop IP and product assets such as wrap decks, snapshots, sports kits and case studies.
Numbers & Facts
| Location | 1515 Broadway, NY |
| Industry | Computer/IT Services |
| Salary | $56.86 |
| Company Size | 100 to 499 employees |
| Year Founded | 2009 |
| Website | http://www.tekwissen.com/ |
Description
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients worldwide.
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients worldwide.
Job Title: Sr. Manager Insights
Location: 1515 Broadway, NY, 10036
Duration: 6 Months
Job Type: Temporary Assignment
Work Type: Onsite
Duration: 6 Months
Job Type: Temporary Assignment
Work Type: Onsite
Job Description:
About the Role
- We are seeking a detail-oriented, analytical professional to join the Ad Sales Research team at Skydance on a maternity leave cover basis.
- You will support ad revenue growth by answering pre-sale research requests about the Skydance audience and building the narratives and materials Sales uses to pitch advertisers.
- You will be the day-to-day research partner to Sales across linear, streaming, sports and tentpole content.
Key Responsibilities
- Sales partnership: Serve as the main point of contact for sellers. Take in their research requests, clarify what they need and who the client is targeting, and deliver accurate, useful answers on short deadlines.
- Custom pre-sale analysis: Deliver tailored audience analysis for RFPs, RFIs and prospecting, including event performance against an advertiser's target, demo comps and indices, audience-to-content matching, and competitive benchmarking.
- Clear, sourced delivery: Lead with the key takeaway, cite sources (Nielsen, Comscore, MRI-Simmons and others), and flag proxies and data limitations.
- Request management: Prioritize and track requests in Salesforce, direct Sales to self-serve tools where they fit, and escalate custom studies.
- Proactive materials: Build custom audience and content narratives, contribute to upfront and sponsorship decks, and develop IP and product assets such as wrap decks, snapshots, sports kits and case studies.
- Vendors and collaboration: Act as the product liaison with data vendors and run tool training.
- Sales presence: Present at sales team calls and Hold Co meetings.
Qualifications
Required
- 5+ years in media research, audience measurement, or ad sales research
- Experience at a media company, network or agency supporting ad sales
- Hands-on experience with linear and streaming measurement (Nielsen, MRI-Simmons, VideoAmp, Comscore)
- Advanced Excel and strong analytical skills
- Excellent interpersonal skills in working with sellers
- Experience handling high-volume, fast-turnaround requests
- Excellent written and verbal communication, including client-ready presentations
- Strong organization and attention to detail
- Ability to work independently and ramp up quickly
Preferred
- Experience with campaign reporting and effectiveness
- Knowledge of social media, programmatic and retail media networks
- Familiarity with iSpot, set-top-box or ACR data, and attention or outcomes measurement
TekWissen Group is an equal opportunity employer supporting workforce diversity.
About Company
WE THE TEKWISSEN PEOPLE
TekWissen offers you a broader portfolio of services, industry-leading solutions, and the meaningful innovations that give you greater flexibility and speed to respond to market dynamics, reduced costs and risk to improve enterprise performance, and increased productivity to enable growth.
To keep pace with global market demands, TekWissen keeps its finger on the pulse of change. Our organized approach to guiding a project from its inception to closure. Managing projects is becoming more and more important as we enter the digital era. To cope with the pace that this transition demands, a method is required to manage projects so they can yield quality work, while incorporating efficient use of time and resources.
Project involves identifying which quality standards are relevant to the project and determining how to satisfy them.
It is important to perform quality planning during the Planning Process and should be done alongside the other project planning processes because changes in the quality will likely require changes in the other planning processes, or the desired product quality may require a detailed risk analysis of an identified problem. It is important to remember that quality should be planned, designed, then built in, not added on after the fact.
Capabilities and accomplishments in one TekWissen business enhance the opportunity for success in the others. Put simply, TekWissen's unique combination of attributes promotes success.