Sr. Manager, Industry Events & Experiences

Industry Events & Experiences Lead

We're searching for an Industry Events & Experiences Lead for Samsung Ads to join our dynamic Samsung Ads team within Samsung Electronics America. Samsung Ads puts the power of the world's #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable consumers in the moments that matter most. Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung's portfolio of premium entertainment services, including Samsung TV Plus, the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Galaxy mobile apps, and beyond. This role will elevate Samsung Ads in the industry and promote the sellable solutions that allow advertisers to reach their most important audiences. This position will be based in Los Angeles or New York City.

Role and Responsibilities

The Industry Events and Experiences Lead will be responsible for all planning and on-the-ground execution at the industry's biggest stages — CES, IAB NewFronts, Cannes Lions, Possible, and beyond. This is brand-building, not box-checking: you'll own the full lifecycle of our marquee events, from portfolio strategy and creative direction through vendor negotiation, budget ownership, and on-site execution, to post-event ROI reporting. You'll partner closely with sales, brand marketing, communications, operations, creative and executive leadership to ensure every activation reflects Samsung Ads at its best.

The ideal candidate moves fluidly between big-picture strategy and on-the-ground detail, stays composed under pressure, and has the flexibility to travel as needed — including evenings and weekends around event windows.

The scope of the role includes the following:

• Strategy & Creative Direction
• Execution & Vendor Management
• Cross-Functional Partnership
• Budget & Measurement

Skills and Qualifications

Requirements:

• 8+ years in event marketing, experiential marketing, or industry activations, ideally in media, advertising, adtech, or consumer tech
• Direct experience with large-scale industry events (CES, NewFronts, Cannes Lions, SXSW, Possible, or similar)
• A distinct creative point of view and strong instincts — you know what makes an activation feel like the brand, not just another booth
• Strong vendor/agency management, contract negotiation, and budget ownership skills
• A calm, solutions-oriented demeanor under pressure, and excellent stakeholder and executive communication skills
• Proficiency in creating polished presentation decks and organized spreadsheets
• Willingness to travel as needed, including evenings/weekends around events
• Bachelor's degree or equivalent practical experience
• Preferred but not required: Experience with global consumer/tech brand activations at major stages; hybrid/digital event extensions; familiarity with CTV/streaming/adtech; experience building an events function from scratch.

Skills & Abilities:

• Strong business acumen and the ability to instinctually make strategic decisions.
• Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
• Exceptional presentation skills with the ability to draft compelling and polished materials.
• Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
• Comfort with ambiguity and continuous change in a fast-paced environment.
• Cross-organizational collaboration with ability to influence others.
• A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Compensation for this role, for candidates based in New York City, NY is expected to be between $170,000 to $200,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.