Sr Manager, Brand & Market Insights

Job Title: Sr Manager, Brand & Market Insights
Location: Reynoldsburg, OH
Work Model: Onsite / Hybrid / Remote
Compensation: $138-143k per year


POSITION OVERVIEW
Through a comprehensive understanding of people, the brand, and retail landscape, the Consumer Insights team will enable & empower the organization to leverage insights as a regular, valued, and natural input to strategy development and everyday decision making. This team thinks beyond consumers, with the goal of understanding humans, identifying and articulating their needs alongside actionable recommendations that support business growth.

WHAT YOU WILL BE DOING
The Sr Manager, Brand & Market Insights is responsible for building a deep understanding of people, the market, and the perception of our brand, enabling teams to Put Her First. Responsibilities include:
- Work closely with Brand Strategy and Customer Strategy teams to build a deep understanding of consumers and the market
- Drive brand health tracking initiatives to measure brand health and identify strategic opportunities for improvement
- Drive organizational understanding of the market and key categories within, informing senior leaders and cross-brand strategy initiatives.
- Provide insights to inform annual and seasonal marketing plans, ensuring we re building strategies that support key drivers and break down key barriers.
- Develop monthly dashboards to socialize brand health and market share insights
- Create clear, concise presentations that highlight customer insights and articulate strategic opportunities for growth.
- Lead any ad hoc VS&Co projects that may not be tied to a specific brand (ie logistics, sustainability, credit and loyalty, etc.)
- Continually mine for innovative ways to approach customer insights

WHAT S NEEDED
Demonstrated ability to think strategically, turning insights into actionable recommendations.
Passion for putting people at the center of marketing efforts and using insights to drive engagement and brand love.
Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results.
Experience and success in using data to tell a story; including the ability to draw and synthesize insights from a number of different sources
Well-rounded experience in various research methodologies
Strong project management skills and ability to prioritize and manage multiple projects simultaneously.
Ability to be objective in analysis & share learnings constructively
Strong written and oral presentation skills
At least 5+ years of experience with a background in research or marketing
Apparel retail experience preferred but not required
Bachelors Degree or equivalent experience
Ability to lead a team with managerial experience

About You:
You re obsessed with problem solving & naturally curious. You have a passion for the customer. You have an analytical mindset and ability to work through the data to get to what really matters BUT you have the communication skills necessary to make anyone understand the numbers. You know how to tell stories with data and you understand the power of great messaging in order to change minds.
You know that even though change takes time, you keep pushing forward. You re pragmatic but open-minded. You work well in a fast-paced environment and have the agility necessary to re-prioritize and shift gears regularly. You are a self-starter and independent but also a team player. You re confident, passionate, and driven by success.

COMPENSATION & BENEFITS
Medical, dental, and vision insurance
401(k)
Other standard benefits as applicable

ABOUT UNICON
UNICON is a workforce solutions provider with over 35 years of experience supporting organizations across a variety of industries. We partner with our clients to deliver skilled professionals while maintaining a strong focus on quality, compliance, and long-term relationships. UNICON is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.