Sr. Integrated Marketing Manager

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

Position Summary

TaxAct is seeking an Integrated Marketing Manager to translate marketing strategy into coordinated execution across the organization. As a member of the Brand Strategy team, this role will support go-to-market planning, lead integrated marketing briefs, develop sponsorship activations, and align initiatives across Brand Media, Performance Media, Product Marketing, Creative, Email Marketing, PR, Analytics, and other key partners.

The role’s primary focus is General Market integrated marketing. It will also maintain organizational readiness for TaxAct’s future U.S. Hispanic marketing efforts, help lead audience strategy, integrated planning, agency partnerships, and culturally relevant customer experiences.

The ideal candidate combines strategic thinking, strong project leadership, and analytical fluency with a demonstrated track record leading integrated General Market campaigns. Experience marketing to U.S. Hispanic consumers will support future growth while this person connects business, brand, and audience objectives; influences teams without direct authority; and communicates clearly with senior leaders.

Essential Duties and Responsibilities

Integrated Marketing Planning

• Support annual and seasonal go-to-market planning, translating business and marketing priorities into coordinated cross-functional plans.
• Lead the development of integrated marketing briefs, aligning teams on objectives, audiences, insights, messaging, channel roles, deliverables, timing, and measures of success.
• Coordinate initiatives across Brand Media, Performance Media, Product Marketing, Creative, Email Marketing, PR, Analytics, and other partners to create cohesive customer experiences.
• Maintain the integrated marketing calendar, including key milestones, dependencies, decisions, and organizational priorities.
• Identify gaps, conflicts, and opportunities across plans and facilitate decisions that keep work aligned and moving forward.
• Establish planning cycles, tools, and ways of working that improve collaboration, visibility, and accountability across Marketing.

Sponsorships and Activations

• Support the development of marketing assets and activations that bring TaxAct sponsorships and partnerships to life.
• Develop activation briefs and coordinate Creative, Media, PR, agency, partner, and internal teams through asset development, approvals, delivery, and launch.
• Ensure sponsorship activations align with TaxAct’s brand strategy, campaign priorities, audience objectives, and customer experience.
• Track activation milestones, deliverables, dependencies, and results, identifying opportunities to strengthen future programs.

Strategic Operations

• Translate priorities into clear workstreams, milestones, responsibilities, and decision points.
• Support annual planning, including prioritization, resource discussions, and leadership reviews.
• Provide senior leaders with clear visibility into priorities, progress, risks, and decisions requiring attention.
• Apply AI and emerging marketing technologies to improve planning, brief development, insight synthesis, presentations, and cross-functional workflows, consistent with company policies and brand standards.

PR and Communications Integration

• Support PR and Communications to incorporate earned media priorities, launches, and seasonal opportunities into integrated marketing plans.
• Help maintain consistency across campaign strategy, external messaging, creative, paid media, sponsorship activations, Hispanic marketing initiatives, and earned communications.

Hispanic Marketing Readiness and Leadership

• Serve as an internal subject-matter leader for the U.S. Hispanic consumer opportunity, maintaining readiness by monitoring audience needs, cultural and marketplace insights, agency capabilities, and opportunities for growth.
• As Hispanic initiatives are reprioritized, lead the development of audience strategy and an integrated go-to-market plan across Brand, Performance Media, CRM, Product, PR, creators, partnerships, and owned channels.
• Translate business, brand, and audience objectives into culturally relevant integrated briefs, and lead agency or partner relationships through strategy, creative development, execution, and measurement.
• Partner with Brand Strategy, Research, Product, and channel teams to shape culturally relevant positioning, messaging, creative, and Spanish-language customer experiences.

Marketing Measurement Support

• Coordinate with Business Intelligence and Brand Marketing on campaign reporting, executive scorecards, and post-season analyses.
• Help align campaign objectives and KPIs across participating teams and ensure measurement requirements are incorporated into integrated briefs.
• Synthesize brand, consumer, and performance findings into clear insights and recommendations for future planning and execution.

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Six or more years of experience in integrated marketing, brand strategy, go-to-market planning, marketing operations, or a related discipline.
• Demonstrated experience leading cross-functional marketing campaigns from strategy and briefing through execution.
• Experience developing sponsorship assets, partnership marketing programs, or integrated brand activations.
• Experience partnering with Creative, Media, PR, Business Intelligence, Analytics, Research, agencies, and external partners.
• Strong understanding of how paid, owned, earned, product, and lifecycle channels work together across the customer journey.
• Strong project leadership, organizational, analytical, and executive communication skills, with the ability to influence teams without direct authority.
• Demonstrated experience developing and leading marketing strategies or campaigns for U.S. Hispanic consumers, including the use of audience and cultural insights to guide messaging, creative, media, or customer experiences.
• Professional Spanish-language proficiency is strongly preferred, including the ability to evaluate content and experiences for meaning, tone, cultural relevance, and brand alignment.
• Demonstrated fluency with generative AI and emerging marketing technologies, including experience applying them to improve the quality, speed, and effectiveness of marketing work.
• A proactive learning mindset and commitment to evaluating new tools and identifying responsible applications for the Marketing organization.

What We Offer

• Opportunity to grow your career within a collaborative and fast-paced marketing organization
• Hands-on experience working across brand, product, and digital experiences
• A team environment that values ownership, initiative, and partnership
• Remote working culture

At Taxwell, we believe our work benefits from the diverse perspectives of our employees. As such, Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Taxwell, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.

Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under applicable law. Taxwell considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.

If you need assistance or accommodation due to a disability, you may contact us at

HR@Taxwell.com