Sr Industry Advisor in Virtual, IL, United States
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Sr Industry Advisor
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Job ID: R26_00001365
Team: Sales
Focus Area: Business Development
Location: Virtual, IL, United States
Remote Type: Remote
Date Posted: Apr 02, 2026
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job summary
The Senior Industry Advisor role is a vertical-specific position focused on developing new candidates externally from existing customer relationships. Senior Industry Advisors are known industry leaders who have previously held C-level or practitioner leadership roles within the retail industry. This role requires extensive retail industry knowledge, the ability to gain executive-level customer access, and the capability to guide senior customer leaders in making appropriate technology choices. The advisor represents the voice of the customer within industry teams and ensures sales teams understand and effectively communicate the benefits, challenges, and impact of technology in the retail environment.
What you will do
Work with the sales management team from a national perspective to keep CDW sales teams at the forefront of vertical-specific solutions that deliver true ROI for customers.
Serve as a critical educational expert voice for CDW by sitting on key industry boards, presenting at conferences, and integrating professional development initiatives.
Provide ideation, customer access, strategic vision, thought leadership, and subject matter expertise to demonstrate relevance to the customer base and market.
Drive the strategic go-to-market plan for the retail industry.
Grow revenue and profit within the retail industry.
Develop innovative solutions to drive thought leadership within the retail industry.
Maintain and develop a partner ecosystem to support initiatives and go-to-market strategies.
Establish, grow, and maintain partnerships with industry alliances to support organizational goals.
Lead professional development sessions and workshops with technology and market leaders to facilitate integration of CDW industry solutions into customer operations.
Develop continuing education programs for new and existing CDW sellers and mentor sales teams on industry messaging.
Represent CDW professionally by attending and presenting at conferences and events.
Co-develop the CDW industry opinion.
Educate sales teams about retail market customers, missions, and culture.
Conduct strategic market analysis to identify new missions, requirements, and business areas.
Plan for increasing current business and growing new customer opportunities.
Strengthen partner relationships through demonstrated market activity.
Conduct BCA elements and brief senior leaders on program potential.
Identify program business to ensure year-over-year growth.
Serve as subject matter expert for proposal development.
Participate in senior leader strategic planning.
What we expect of you
Bachelor's degree and/or equivalent experience
5+ years of technology or line of business leadership in the retail industry
Deep understanding of the retail vertical including funding, investments, and use of information technology
Knowledge of publications, events, and organizations relevant to the retail market
Credibility within the vertical go-to-market landscape demonstrated through professional networks
Strategic planning capabilities
Extensive presentation experience
Ability to travel at least 25% of the time
Proven leadership skills, is a plus
Cognitive coaching and meeting facilitation experience, is a plus
Excellent communication and presentation skills, is a plus
Passion for the retail vertical and ongoing personal learning, is a plus
Extensive use of technology in the retail market served, is a plus
Strong consultative, solution-based selling experience, is a plus
Effective negotiation and closing skills, is a plus
Strong conflict resolution and problem-solving skills, is a plus
Strong interpersonal skills, is a plus
Strong written, verbal, and presentation communication skills with ability to communicate effectively across stakeholders, is a plus
Adaptability and ability to lead through change, is a plus
Ability to utilize strategic thinking to fulfill long-term company goals, is a plus
Excellent time management skills to manage multiple initiatives simultaneously, is a plus
Exceptional attention to detail and follow-up skills, is a plus
Ability to share in-depth knowledge of CDW capabilities with customers, is a plus
Strong internal and external customer acumen with high ethical standards, is a plus
Pay range: $96,000 - $123,200 depending on experience and skill set
Annual bonus target of 100% subject to terms and conditions of plan
Benefits overview: https://cdw.benefit-info.com/
Salary ranges may be subject to geographic differentials
We make technology work so people can do great things.
CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review CDW''s AI Applicant Notice.
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