Sr GTM Specialist - US Large Channel Customers, Sales GTM (SGTM)

Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions leverage Amazon"s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you"re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you"ve come to the right place.

The Sales GTM organization is the voice of the customer and the field back to Ads Product, as well as the business owner for driving customer outcomes through adoption of product solutions. This team owns the relationship with each Product org, produces a prioritized set of Sales priorities, and influences requirements, roadmap decisions and trade offs. They develop and implement GTM strategies and sales plays for both existing capabilities and new launches to drive adoption and advertiser maturity.

This role will be responsible for:

Representing the voice of LCSA customers and sellers back to Ads Product to influence product development priorities and shape go to market direction for the large customer segment.

Partnering with Product and Mid-Market US sales leadership to inform roadmap decisions and translate final priorities into actionable playbooks that enable scaled seller execution.

Developing and implementing GTM strategies and sales plays for Mid-Market Sales, including new betas, launches, and existing product acceleration.

Driving product adoption across the US LCS seller base by identifying high impact opportunities, removing blockers, and enabling sellers to pitch with confidence.

Partnering with Product Marketing on US LCS narratives and positioning that connect product capabilities to advertiser outcomes.

Key job responsibilities

• Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go-to-market.
• Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
• Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
• Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
• Earn trust with sales team, understand how to marry their key sales motions with ad product priorities

A day in the life

You start the morning reviewing seller feedback from mid market AEs on a recent beta launch. By mid morning you"re on a call with Product, pushing back on a roadmap trade off that doesn"t serve your segment"s advertisers. After lunch you"re refining a sales play for a new targeting capability, pressure testing it with a few sellers before scaling it out. You end the day syncing with Product Marketing on positioning for an upcoming launch, making sure the narrative lands for mid market accounts and the sellers pitching them.