Sr. Graphic Designer - AI Creative

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the role:

Design excellence and visual taste are critical for this role. In this role, you'll create compelling visual assets across product marketing, lifestyle campaigns, brand initiatives, social media, digital advertising, and ecommerce experiences.

We're looking for a designer with a strong traditional design foundation and exceptional creative judgment who also embraces AI as a core part of the modern creative workflow. You understand that great work starts with great design thinking, not software. Whether creating assets from scratch, directing AI-generated imagery, building campaigns, or developing brand systems, you'll know how to blend design expertise with cutting-edge AI tools to achieve outstanding results efficiently.

Our ideal candidate has a refined eye for composition, typography, color, photography, and storytelling, along with deep expertise using AI image generation tools to create both product-focused and human lifestyle content that feels premium, believable, and on-brand. You'll also help elevate the creative capabilities of the broader team, making your standards the team's standards.

What Success Looks Like

• Consistently delivers visually exceptional work that elevates the brand.
• Uses AI as a creative advantage, not a shortcut, producing assets that are indistinguishable from premium commercial photography and design.
• Brings a sophisticated design perspective grounded in traditional creative principles.
• Raises the overall quality of the creative team through mentorship, process improvement, and example.
• Continuously identifies new opportunities to combine design excellence and AI innovation to create best-in-class brand experiences.