Founded in 1989 and headquartered in Los Angeles, CALPAK is building toward a future where travel feels less like logistics and more like possibility — where great design quietly removes friction so people can focus on where they're going, not what they're carrying. We're looking for a Sr. Ecommerce Manager to serve as the operational leader of our Ecommerce team, reporting directly to the Director of Ecommerce and translating long-term channel strategy into prioritized roadmaps, clear team ownership, and measurable business results. This person will lead and develop a high-performing team, own the day-to-day performance of the ecommerce channel — from onsite merchandising and conversion optimization to campaign execution and SEO — and build the operating rhythms that keep priorities aligned and performance visible across the organization.
Requirements
Key Responsibilities:
- Partner with the Director of Ecommerce to translate long-term ecommerce strategy and business goals into prioritized annual and quarterly roadmaps, execution plans, and team objectives.
- Lead, mentor, and develop a high-performing Ecommerce team by setting clear expectations, delegating meaningful ownership, providing ongoing coaching and feedback, and supporting each team member’s professional growth.
- Own the day-to-day performance of the ecommerce channel, monitoring revenue, conversion rate, average order value, onsite engagement, campaign performance, and customer journey health.
- Establish weekly and monthly performance reviews that identify opportunities, surface risks, and translate customer and business insights into clear recommendations and actions.
- Lead ecommerce merchandising, onsite optimization, search and browse strategy, and experimentation initiatives that improve product discovery, conversion, and the overall customer experience.
- Own end-to-end ecommerce campaign and promotional execution, including planning, cross-functional coordination, onsite implementation, launch readiness, performance evaluation, and post-campaign learnings.
- Partner with Marketing, Creative, Product, Planning, and Operations on product launches, assortment priorities, merchandising strategy, and catalog architecture decisions.
- Own the SEO agency relationship, setting strategic direction, aligning priorities with the broader ecommerce roadmap, and holding the program accountable to defined performance goals.
- Represent ecommerce priorities across UX/UI and web development initiatives by defining business requirements, prioritizing the development backlog, coordinating launch readiness and QA, and measuring the impact of completed work.
- Manage ecommerce agencies and technology partners, ensuring deliverables, timelines, performance, and investments remain aligned with business objectives.
- Build strong cross-functional relationships across Creative, Marketing, Retention, Acquisition, Customer Experience, Product, Planning, Operations, and Digital Technology.
- Leverage AI tools to improve team scalability and operational effectiveness by developing stronger processes, documentation, automation, and AI-assisted workflows.
- Foster a team culture centered on ownership, accountability, analytical thinking, collaboration, and continuous improvement.
Qualifications:
- 7+ years of ecommerce experience, including significant responsibility for the performance and growth of a DTC or consumer ecommerce business.
- 3+ years of people management experience leading ecommerce or digital teams, with a demonstrated ability to coach, develop, and grow high-performing team members.
- Strong understanding of the ecommerce customer journey, including acquisition landing experiences, onsite merchandising, product discovery, conversion optimization, retention touchpoints, and customer behavior.
- Experience using ecommerce and customer data to identify opportunities, evaluate performance, and translate insights into clear business recommendations.
- Strong knowledge of ecommerce merchandising, search and browse experiences, conversion-rate optimization, experimentation, and digital customer experience best practices.
- Hands-on experience with Shopify and GA4. Experience working within Shopify Plus is strongly preferred.
- Experience leading cross-functional initiatives and managing complex projects from strategy and planning through execution, launch, and performance evaluation.
- Experience managing external agencies, technology partners, or ecommerce vendors against defined goals and deliverables.
- Strong communication and stakeholder-management skills, with the ability to align teams, influence decisions, and adapt communication for different audiences.
- Familiarity with AI-assisted workflow automation and its application to ecommerce operations is strongly preferred.
- Must be able to commute to CALPAK’s office in Gardena, California. This role requires working on-site Monday through Friday during the first three months, followed by a transition to CALPAK’s hybrid work schedule.
Benefits
Why CALPAK: Benefits & Perks:
- Annual bonus plan
- Medical, Dental & Vision insurance
- 401K w/ company matching
- Life insurance & Disability coverage
- Accrued paid time off & floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount
- Benefits and incentive compensation may be subject to other requirements and conditions