Sr Director Marketing

Key Responsibilities:

• Develop and implement annual branding, PR, and events roadmap to support company growth strategies.
• Lead and manage all brand marketing initiatives, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print to enhance brand presence and customer acquisition at optimized costs.
• Manage relationships with external advertising and media agencies to craft and execute effective brand and product messaging for both internal and external audiences.
• Oversee Content Marketing strategy to maximize the visibility of Newegg content creators, increasing brand awareness, visitor engagement, and conversions.
• Maintain and enforce corporate branding guidelines in collaboration with internal Creative Services and agency partners.
• Work cross-functionally with marketing, merchandising, web operations, graphic design, and customer service teams to ensure an integrated promotional strategy and cohesive customer experience.
• Collaborate with internal business partners to develop strategic plans and meet high-priority deadlines, aligning marketing efforts with business objectives.
• Establish and drive brand-building initiatives to enhance Newegg's reputation and market positioning.
• Monitor industry trends, media developments, and market challenges, leveraging insights to protect and grow the brand.
• Provide leadership, mentorship, and professional development opportunities to team members, ensuring high performance and collaboration.
• Manage multiple projects in a dynamic, fast-paced environment, maintaining focus under high-pressure situations.
• Other duties as assigned.