$194,100–$262,100 Per Year
Business Skills, Candidate Pipeline, Change Management, Coaching, Continuous Improvement, Customer Conversion, Customer Satisfaction, Customer/Client Research, Financial Operations, Financial Strategy, Leadership, Localization, Merchandising, Metrics, Operational Strategy, Problem Solving Skills, Sales, Strategic Planning, Succession Planning, Visual Merchandising
About the role
The Senior Director, Field Visual Merchandising leads the brand's field visual function, setting the strategic direction for how brand vision is translated and executed across all store environments. Reporting to the Head of Stores, this role serves as the primary liaison between HQ Visual and Field Leadership, ensuringalignment between creative intent and operational execution to drive a consistent, customer-centric experience and profitable sales.
What you'll do
Visual Strategy & Direction
- Define and lead the field visual merchandising strategy, influencing enterprise visual direction to
ensure alignment with brand vision and business goals
Translate HQ visual direction into scalable,
actionable frameworks for field execution
consistent
visual standards, priorities, and success metrics across all store formats and
markets
- Leverage customer insights and business data to inform merchandising decisions and optimize
impact
HQ
-
Field Integration
- Serve as the primary connector between HQ Visual, Stores, and Field Leadership
- Create structured feedback loops to influence HQ strategy, tools, and processes based on field
insights
ly
to ensure strategies are executable and optimized for stores
Field Visual Leadership
- Lead and develop a multi
- level field visual organization
across multiple regions, formats, and market
dynamics
.
- Build a strong talent pipeline through coaching, capability building, and succession planning
- Define
and uphold
organizational structure, ways of working, and performance expectations across
regions
Execution Excellence
- Drive consistent, high
- quality execution of visual standards while enabling market
- level localization
when appropriate
- Establish routines and tools to
assess execution,
monitor
performance, and
continuously improve
outcomes
- Ensure alignment of visual execution with business priorities and store operations
Business & Cross
- Functional Impact
- Drive measurable impact on sales, conversion, customer satisfaction, and productivity through
visual merchandising strategy and
execution.
Influence
enterprise initiatives, prioritization, and
investment decisions as part of Stores leadership team
.
- Partner with Finance and Operations to align visual strategies with financial and operational goals
Leadership
Expectations
- Acts as the senior field voice in shaping visual and store experience
strategy.
Leads
multiple teams
of leaders with accountability for end
- to
- end results
- Influences senior leadership decisions and cross
- functional priorities
.
- Solves complex, ambiguous problems and
drive
s
innovative, scalable solutions
.
- Lead change management for new visual strategies, tools, and ways of working across the field
organization
Who you are
Qualifications
15+ years of progressive retail leadership experience, including multi
- unit and field
- based roles
- Deep expertise in visual merchandising, field operations, and strategy development
- Proven ability to translate creative vision into scalable, operational execution
- Strong leadership capability with experience leading leaders and large, distributed teams
- Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
- Strong business acumen with the ability to connect visual strategy to financial outcomes
Salary Range: $194,100.00 - $262,100.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
T
The Gap Inc
Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.