Senior Content Marketing Manager
Job Summary
The Senior Content Marketing Manager will lead the development, execution, and optimization of a strategic content marketing plan to drive brand awareness, thought leadership, customer engagement, and business growth across business verticals. This role will oversee the content strategy, manage a team of content contributors, and partner cross-functionally to produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more. The ideal candidate is a strategic leader, confident writer, and experienced people manager who can craft compelling narratives, guide team priorities, and report progress, performance, and recommendations to marketing leadership.
Key Duties
- Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning, business objectives, and leadership priorities.
- Manage and mentor a small content team, providing direction, feedback, and support to ensure high-quality work and professional growth.
- Write, edit, and oversee high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts.
- Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral.
- Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion.
- Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns.
- Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact.
Education/Training
- Bachelor's degree in Journalism, Public Relations, Communications, or related field
Required Work Experience/Skills
- 6+ years of experience in content marketing, preferably in B2B organizations, with demonstrated experience leading content strategy and managing a team.
- Excellent writing portfolio and background
- Experience owning and evolving a brand
- Experience with Monday.com
- Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects
- Excellent communication, collaboration, and leadership skills
- Proven ability to lead, coach, and prioritize work for direct reports or cross-functional content contributors
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Strong attention to detail and ability to maintain high-quality standards
Discretionary Judgment
- Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services
- Use good judgment and possess ethical work values
Physical Demands, Working Conditions, and General Employment Guidelines
- While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus.
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Equipment
- Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment
- Must have internet access
Safety to Self and Others
- Little responsibility for the safety of others. The job is performed in an office setting where there are no hazardous materials or equipment.
Working Conditions/Hazards
- Quiet working conditions are representative of those an employee encounters while performing the essential functions of this job
Compensation & Total Rewards
- The anticipated base salary range for this position is $100,000-$120,000 annually. This position is also eligible for an annual target bonus of 4%. Actual compensation will be determined based on factors including relevant experience, skills, qualifications, and geographic location.
- Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well-being.
Work Location
- Hybrid at a RedSail Office