Sr Communications Specialist

• Supports the communication strategy and implementation for the EMCE team that supports Enrollment Management division.
• Oversees, leads and develops timely, engaging, and effective communications as needed in the format, subject areas, and/or various platforms as assigned (primarily email, text message, and websites).
• Frequently advises and assists EM units, as well as college and campus departments and external partners with communication needs and contributes to the creation and management of communication plans.
• Demonstrates familiarity with university processes and resources including admissions policies; scholarship and financial aid policies; student services policies and procedures; and academic policies and requirements.
• Coordinates and supports communication plans for the EMCE team and the EM division.
• Ensures that all communications are aligned with the University of Arizona brand (and established family brands, where appropriate) in messaging and tone.
• Collaborates with digital, creative, and content marketing teams where appropriate.
• Collaborates with EMCE and other units within EM to support enrollment strategies.
• Establishes and maintains relationships with campus partners and department liaisons.
• Represents the university and Office of Undergraduate Admissions in a variety of settings.
• Stays informed on best practices in marketing/communications/public relations to serve as a content strategy authority and identify opportunities to incorporate new strategies into communications.
• Researches and gathers information from various sources within the university to ensure accurate and timely communications.
• Maintain awareness of campus activities to accurately convey the comprehensive student journey through innovative and effective ways.
• Serves as EMCE point of contact for admissions website content maintenance and updates.
• Leads and utilizes project management system and internal ticketing system to manage and execute projects; track and report project milestones.
• Maintains status awareness of current or planned projects for the assigned departments and acts as a secondary monitor of work quality and progress completion.
• Utilizes CRM to build, edit, and create communications upon request.
• Support broader EM efforts and enrollment events when needed (We ask team members to attend enrollment events to support as needed).

Knowledge, Skills, and Abilities:

• Skills in writing content that suits a variety of internal and external audiences.
• Skills in editing content and the ability to provide constructive feedback.
• Strategic thinking and problem-solve skills with confidence in demanding situations.
• Ability to work on and deliver multiple projects simultaneously.
• Skills in maintaining priorities and provide concise correspondence to internal stakeholders and teams regarding project status.
• Provide close attention to detail skills.
• Ability to meet targets and deadlines.
• Knowledge of communication strategies and best practices.
• Knowledge of marketing techniques and strategies.
• Knowledge of data and analytics.
• Knowledge of CRM and CMS platforms.
• Knowledge of Higher education industry.
• Knowledge in admissions and recruitment practices within higher education.

Additional Information:

• This position may have 1-2 direct reports in the future.