Sr. Campaign Manager, PV Sports Marketing

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead and scale marketing campaign operations for 360° marketing campaigns and deliverables, as well as define and evolve ongoing marketing operations in support of our Live Sports programming. The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering especially closely with the Strategy (go-to-market) and Creative teams to bring innovative marketing campaigns and initiatives to fruition.

Campaign Operations: Leverage deep organizational and project management expertise to lead all aspects of complex, multi-property 360-degree marketing campaigns, from brief to concept to execution. Own and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Identify opportunities to improve campaign workflows and establish best practices that raise the bar for the broader team.

Marketing Operations: Own and advance the operations, processes, and tools used by the marketing team to more effectively manage and track their work across Live Sports titles. Lead the identification of pain points, define a long-term vision and roadmap, and drive the implementation of scalable, self-serviced solutions that increase force-multiplying efficiency and visibility across the organization.

Key job responsibilities

Day-to-day leadership, oversight, and execution of campaigns and creative asset development.

Develop and own detailed project plans, timelines, and budgets for large-scale, high-complexity marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art, and print creative assets

Lead project deliverables across multiple concurrent campaigns to ensure timely and successful execution, proactively managing dependencies and trade-offs

Drive collaboration with diverse cross-functional teams (including strategy, creative, social, media, and analytics) and external agencies towards common objectives and shared timelines

Facilitate clear, proactive communication among all stakeholders, ensuring efficient collaboration, timely updates on project status, and effective assessment of project requirements; escalate risks and propose solutions to leadership

Monitor project progress across the portfolio, identify risks early, and implement corrective actions, while ensuring updates, relevant delays, and budget implications are communicated to stakeholders and leadership

Champion and lead the improvement of processes and system tooling to support efficient collaboration, campaign planning, resource allocation and tracking, and creative review/approvals; define and document scalable standards for the team

Contribute to strategic planning discussions, bringing an operational lens to go-to-market strategies and resourcing decisions

About the team

Prime Video has a vast selection of live and on-demand sports content including Thursday Night Football, NBA, NASCAR, The Masters, New York Yankees, NWSL, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.