Sports Lighting Business Development Manager - West Coast

Build your Career with an Industry Leader

Headquartered in Cincinnati, LSI Industries (NASDAQ: LYTS) specializes in the creation of advanced lighting, graphics, and display solutions across strategic vertical markets. LSI's American-made products aim to help businesses stand out in a competitive market. With a workforce of approximately 3,000 employees and 23 facilities throughout North America, LSI provides top-quality solutions for its clients. Our management team is focused on continued profitable growth.

LSI Industries is seeking a highly motivated, West Coast-based Business Development Manager (BDM) to join our rapidly growing Sports Lighting team.

Summary:

This dynamic role combines aggressive front-end prospecting with strategic agency account management to expand our market presence and drive revenue closure across the West Coast region.

The ideal candidate is a resilient self-starter who thrives on "the hunt" for new business, excels at managing relationships with independent lighting agents, and possesses the rigorous organizational skills required to forecast and close large-scale projects.

Core Responsibilities

• Aggressive Prospecting & Lead Generation: Proactively identify, engage, and qualify new sales opportunities within five key vertical markets: Country Clubs, Pickleball Franchisors, Municipal Parks & Recreational Fields, K-12 Schools, and Higher Education.
• High-Volume Outbound Outreach: Execute consistent outbound activity utilizing targeted email campaigns and cold calling to introduce LSI's high-performance sports lighting solutions to facility owners and decision-makers.
• Agency Project Management & Follow-Up: Serve as the primary LSI Sports Lighting liaison for assigned independent lighting agents in the West Coast territory. Track, support, and actively drive open sports lighting projects to a successful close alongside agency partners and LSI Regional Sales Managers.
• Quote Status Accountability: Maintain strict oversight of the regional pipeline by obtaining monthly Quote Status Updates for all active Sports Lighting projects valued at $25,000 or more.
• Pipeline Forecasting: Keep a highly accurate, rolling 30/60/90-day sales forecast updated weekly to ensure clear revenue visibility for leadership.
• CRM Discipline: Accurately track and log all daily prospecting activities, lead qualification details, agent interactions, and project status updates within the corporate CRM system.

Key Skills & Qualifications

• Proven Prospecting & Hunting DNA: Experience or a highly demonstrable aptitude for generating new business leads through cold outreach and social selling.
• Resilience & Internal Drive: High comfort level with rejection, possessing the persistence and self-start mentality required to consistently break into new accounts.
• Account & Project Management Capability: Experience managing indirect sales channels (like manufacturing agents or distributors) and moving multi-phase construction/electrical projects through a pipeline to closing.
• Forecasting Accuracy: Strong organizational habits with experience managing a structured pipeline and projecting monthly/quarterly revenue targets.
• Technical & Value Communication: Exceptional verbal and written communication skills. Ability to learn technical specifications of sports lighting products and articulate ROI, performance, and safety benefits to both technical and non-technical stakeholders.
• CRM Proficiency: Comfortable and proficient using CRM platforms for daily pipeline hygiene and data management.
• Willingness to Travel: Ability and willingness to travel up to 50% of the time for direct prospecting, face-to-face agent co-selling, project site visits, and regional industry events.
• Education & Experience: Bachelor's degree preferred or equivalent successful experience in industrial B2B sales, lighting, electrical, or commercial construction markets.

Benefits:

• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off

EEOC

LSI is committed to a diverse and inclusive workplace. LSI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.