Specialist Product Marketing

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:

We are looking for a Senior Product Marketing Specialist to support the launch and growth of next-generation consumer networking products. This role sits at the intersection of product, marketing, and sales. The ideal candidate can translate complex technologies into clear customer value and build compelling stories that drive product adoption.

You will play a key role in shaping how new products are positioned in the market, developing messaging frameworks, and executing go-to-market launches across major channels including e-commerce, retail, and digital marketing.

This role requires someone who is both strategic and hands-on. You will create launch plans, develop marketing assets, and work closely with cross-functional teams to ensure successful product introductions.

The ideal candidate will demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to drive deeper insights, accelerate iteration, and improve campaign impact.

Key Responsibilities:

Product Launch & Go-to-Market

• Lead the go-to-market planning process for new consumer networking products
• Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
• Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
• Ensure all launch materials and messaging remain consistent across channels

Product Messaging & Storytelling

• Translate complex networking technologies into clear consumer benefits
• Develop product positioning, messaging frameworks, and key selling points
• Create compelling product narratives that resonate with both technical and non-technical audiences

Content & Asset Development

• Own the development of high-impact product assets including:
• Amazon A+ content
• Product landing pages
• Launch presentations
• Sales enablement materials
• Digital marketing assets
• Packaging assets
• Partner with design and content teams to deliver high-quality marketing materials

Cross-Functional Collaboration

• Work closely with product managers to understand technical features and product roadmaps
• Partner with marketing and digital teams to execute campaigns and content strategies
• Support sales teams with messaging, product education, and launch materials
• Drive alignment across teams to ensure a clear and consistent product story

Market & Competitive Insights

• Monitor competitive products, messaging, and positioning in the consumer networking market
• Identify opportunities to strengthen product positioning and differentiation
• Use market insights to help shape product messaging and launch strategies