Specialist - Marketing

The Marketing Specialist will help coordinate, plan and implement the College's advertising efforts and provides marketing project management and support for Communications and Creative Services initiatives and college clients, ensuring that all marketing initiatives enhance and build the image of the college. Builds relationships and collaborates with college faculty, staff, departments and committees to provide efficient and effective marketing services, training, media coaching and related support opportunities.

Special Instructions

Dear Applicant,

The South Texas College Office of Human Resources will not be held responsible for redacting any confidential or sensitive information from the documents that you attach to your application. Confidential and sensitive information include the following:

• Social Security Number
• Date of Birth
• Age
• Citizenship Status
• Gender
• Ethnicity/Race
• Marital Status
• Applicant Photos
  

* A redaction guide can be found by clicking here.

Please make sure that you omit this information from your application prior to submission. We are advising you that the Office of Human Resources will be forwarding your application to the hiring department as per your submission.

Transcripts
Transcripts must be from an institution accredited by an accrediting agency recognized by the U.S. Department of Education or the Council for Higher Education Accreditation (CHEA).

Foreign transcripts
Applicants submitting employment applications with foreign transcripts must provide transcript equivalency documentation from an approved evaluation service. The evaluation service must be a member of the National Association of Credential Evaluation Services (NACES). The evaluation service links on the following site are provided by South Texas College for your convenience but are not affiliated with South Texas College: NACES Members

Job Description

Department: Communication and Creative Services

General Statement of Job

The Marketing Specialist will help coordinate, plan and implement the College's advertising efforts and provides marketing project management and support for Communications and Creative Services initiatives and college clients, ensuring that all marketing initiatives enhance and build the image of the college. The position also assists with promotional activities, college events, media opportunities, interviews, voice-over and media hosting projects and other initiatives that support the college's brand and marketing efforts.

Specific Duties and Responsibilities

Essential Functions:

• Implement advertising efforts and works collaboratively with the Executive Director of Creative Services and Marketing Manager to help advance the goals of the college.
• Monitors assigned advertising projects and buys marketing projects, gets quotes from television, radio and online/print magazines, and reviews invoices for accuracy.
• Assists the Marketing Manager with developing project plans and conducting risk analysis.
• Assists the Marketing Manager with project review, vetting and selection.
• Meets with clients to assess and determine marketing needs and prepares notes and initial recommendations.
• Enters project plans into Teamwork project management software and assists with coordination of project workflow.
• Assists in research and data collection regarding target audiences in order to establish better strategies.
• Evaluates the effectiveness of marketing and promotional efforts.
• Builds relationships and collaborates with college faculty, staff, departments and committees to provide efficient and effective marketing services, training, media coaching and related support opportunities.
• Assists with copywriting for advertising campaigns and recruiting collateral.
• Keeps abreast of industry standards and innovation through a commitment to ongoing professional development in the fields of marketing, content strategy, advertising and trends impacting higher education.
• Submits weekly project status reports.
• Participates in college events and promotional activities, providing event coverage, conducting interviews and assisting with other marketing and media needs.
• Represents the college and its brand through television, radio and other media opportunities as needed, including participating in interviews and promotional segments.
• Assists with college voice-over projects as needed, including recording voice-over content for advertising, promotional and marketing materials.
• Performs other duties as assigned.

Required Education and Experience

• Bachelor's Degree in Marketing, Communications or related field required.
• At least two (2) years of experience working in advertising and/or a marketing environment required.

Required Knowledge, Skills and Abilities

• Excellent oral, written, presentation, and interpersonal communication skills.
• Strong computer skills with knowledge of Microsoft Office including, but not limited to, Word, Excel, PowerPoint, and Outlook, the Windows environment, and in