Specialist, Integrated Marketing

Specialist, Integrated Marketing

Overall Job Summary

The Integrated Marketing Specialist supports the development and execution of integrated marketing plans, serving as a Marketing contact to Merchandising and other internal stakeholders. Reporting to the Director, Category Marketing, the Specialist helps to translate business priorities into actionable marketing plans for tentpole events, seasonal promotions, exclusive brands, product and brand launches, and other key initiatives.

The Specialist coordinates day-to-day execution of Go-To-Market strategies across Marketing channels and customer touchpoints, partnering with channel owners, Creative, Loyalty, Engagement, Digital, Analytics, Store Operations, Merchandising, and other cross-functional teams. The role oversees campaign timelines and workflows, facilitates communication across stakeholders, supports vendor partnerships, and collects campaign performance and customer insights to inform future planning and optimization.

Essential Duties and Responsibilities (Min 5%)

• Serve as a Marketing contact, building strong relationships with Merchandising and other business stakeholders.
• Supports Director, Category Marketing and Merchandising partners to develop integrated marketing plans for tentpole events, seasonal promotions, exclusive brands, product and brand launches, and other business priorities.
• Translate approved marketing strategies and business objectives into campaign briefs, timelines, channel requirements, deliverables, and success measures.
• Coordinate day-to-day campaign planning and execution across applicable Marketing channels and customer touchpoints, helping ensure campaigns are delivered accurately and on schedule.
• Maintain Go-To-Market planning calendar, project timelines, campaign documentation, marketing requests, and task lists.
• Collaborate with Marketing channel owners, Creative, Loyalty, Engagement, Analytics, Digital, Store Operations, Merchandising, and other internal teams to align campaign plans, manage dependencies, and proactively identify executional barriers.
• Facilitate cross-functional campaign meetings, as needed, documenting discussions, establishing next steps, and keeping stakeholders informed of progress, risks, and changes.
• Support messaging development, and in-store and online execution of marketing strategies.
• Partner with Marketing leadership on broader brand-level campaigns and initiatives, contributing to strategic development while coordinating day-to-day execution.
• Coordinate with assigned vendors and external partners to align on campaign expectations, deliverables, timelines, feedback, and Marketing assets.
• Partner with Analytics, Insights, and Marketing channel teams to incorporate customer and competitive insights into planning, report campaign performance, communicate key learnings, and identify opportunities for future optimization.
• Anticipate campaign needs and proactively coordinate time-sensitive or ad hoc marketing opportunities in partnership with Marketing leadership and cross-functional teams.
• Support related administrative responsibilities, including budget tracking, invoice processing, and other operational requirements.
• Perform other duties as assigned.

Required Qualifications

Experience: 3-4 years marketing or agency experience, preferred.

Education: Bachelor's degree in related field. Any suitable combination of education and experience will be considered.

Professional Certifications: None.

Preferred knowledge, skills or abilities

• Demonstrated skills in Excel, PowerPoint, and Word• Strong Communication skills, both written and verbal
• Ability to identify proper word usage, grammatical and spelling errors

Working Conditions

• Normal office working conditions
• Hybrid / Flexible working conditions
• 4-5 Days a week in office

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced role. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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